Market One Blog

The Keys To Building and Optimizing Your Website

Posted by Paul Patrizi on Wed, Apr 26, 2017 @ 02:40

It may be hard to believe, but in a survey conducted by 1 to 1 Internet, up to 40% of small-to-medium sized businesses still don’t have a website.  Even if you’re on social media, operating without a website simply will not round out your digital strategy.  In this blog, our intention is to give you some clear direction of the website must-haves and how a properly structured website can win the day.

Read More

Topics: inbound marketing, optimize web traffic, web analytics

Why Sales Reps Shouldn't Make Cold Calls

Posted by Dale Semanisin on Wed, Jan 25, 2017 @ 01:48

Sales prospecting is a high priority for most companies and how they go about it varies.  Some companies may require their quota carrying sales reps to make cold calls and do their own prospecting.  Others may use an inside sales team or an outsourced call center that specializes in lead generation for new business opportunities.

Read More

Topics: sales leads, teleservices, sales prospects

Communicating Your Value!

Posted by Ron Finklestein on Tue, Dec 20, 2016 @ 01:03

Recently I asked a good friend and dear colleague, Ron Finklestein, Owner and President of the RPF Group, Inc. to write a blog on the key factors that drive a customer to buy.  With years of experience, below are Ron’s 6 key questions a vendor must answer to gain trust, build rapport and ultimately acquire new customers.  In my opinion, Ron is spot on.  Happy reading.

Read More

Topics: lead generation, marketing, marketing tips, sales prospects

Business to Business Telemarketing Must Haves – The Top 5

Posted by Paul Patrizi on Thu, Nov 10, 2016 @ 02:22

Get Your Callers Thinking Straight

Read More

Topics: telemarketing, teleservices, b2b telemarketing

The 4 Keys To Building An Inbound Internet Marketing Campaign

Posted by Paul Patrizi on Wed, Oct 12, 2016 @ 06:48

Terms like “conversion assists” and “analytical measurement” sound more like a science experiment than marketing components to many marketing executives.  Traditionally more focused on strategy vs. operations and analytics, many marketers are still intimidated by the thought of introducing an inbound internet campaign, let alone new technology into their company.

This blog is designed to provide you with the required building blocks to developing a successful inbound internet campaign and ensure long-term success for you and your organization.  

Your Tool Kit For Building An Inbound Internet Campaign    

Developing and implementing an effective inbound internet campaign requires specific expertise in four top areas:  

1. Hybrid Talent

2. Insight and segmentation

3. Digital capabilities

4. Tools and measurement

Read More

Topics: inbound, marketing, marketing tips

Using Automated Lead Nurturing For Lead Generation

Posted by Paul Patrizi on Tue, Jul 26, 2016 @ 05:06

How To Take The Stress Out Of Selling

Read More

Topics: marketing automation, lead generation, lead nurturing

The Keys to Lead Nurturing for Long Buying Cycles

Posted by Paul Patrizi on Tue, Jun 21, 2016 @ 07:54

Sales cycles for complex products can last for months or even years.  To keep the deal alive, your best approach will likely be a combination of several communication channels.

With the right team of hybrid professionals in place, they can deploy a multi-channel process for building relationships, nurturing leads and keeping you top-of-mind with your future customers.   

Read More

Topics: sales leads, lead management, lead nurturing

The 5 Keys to Using Content in Niche Marketing

Posted by Paul Patrizi on Wed, Jun 01, 2016 @ 07:36

Over the years I have had the honor of working with many skilled and talented niche marketers.  All of whom clearly understand the principles of successful niche marketing.  Principles such as the focus is narrow, the target is extremely vertical and the message should be honed to a particular persona.  While all of these principles are accurate, I wanted to take a moment to share with you a few thoughts about how to develop ROI driven content when executing niche marketing to these narrow, vertical personas.

Read More

Topics: inbound, content marketing, marketing, Niche Market

Leads Online:  The 5 Tips To Generating Leads Online Using LinkedIn

Posted by Paul Patrizi on Thu, Apr 07, 2016 @ 01:33

You won’t believe this but every second of the day LinkedIn gains a new member. Yep, you guessed it, that’s 86,400 new members each and every day.  Incredible.  That’s faster than the US birth rate. That’s faster than a speeding bullet.  In fact, LinkedIn has about 200 million registered users in 200 countries.

The majority of their users are in the US and stats show that approximately 45% are business users.  That’s the good news.           The bad news is that many of us don’t know how to use LinkedIn to generate leads online.  As for me, I’m still a neophyte to the platform.  But as I continue to invest heavily in educating myself, I will continue to share tips and trends that I believe are accurate and meaningful.  So here we go…. 5 tips to help you use LinkedIn to generate fans, leads and sales. 

Enjoy and good luck!

Read More

Topics: sales leads, lead generation, social media, Social media tips for business

Demand Generation, Lead Generation & Inbound Marketing

Posted by Dale Semanisin on Fri, Mar 04, 2016 @ 02:43

A potential client recently asked me,  “What’s the difference between Demand Generation, Lead Generation and Inbound Marketing?  How do they work together?”

Those are pretty good questions.  Over the years these terms have often been misunderstood and interchanged for one another.  Let’s begin with some definitions.

Read More

Topics: inbound, content marketing, lead generation, Demand Generation