Market One Blog

Email Marketing Tips Part I: Building successful email marketing campaigns

Posted by Dale Semanisin on Tue, Mar 06, 2018 @ 04:08

There are many different lead generation strategies available to marketers today including email marketing.   Email marketing is one of the best ways to stay in touch with your target audience, generate leads and realize a measurable ROI.  Let’s look at some of the basics for getting started.      

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Topics: lead generation, How to Attract Customers, Email Marketing

Attract Customers in a Niche Market 

Posted by Dale Semanisin on Tue, Feb 13, 2018 @ 04:52

Finding potential customers in a fragmented market or a niche market can be extremely difficult.

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Topics: Social media tips for business, How to Attract Customers, Niche Market, NICHE MARKETING, marketing tips, INTERNET MARKETING STRATEGIES, brand marketing, sales prospects, fragmented market

Understanding Why You Need a Responsive Website Design

Posted by Paul Patrizi on Tue, Dec 12, 2017 @ 03:49

The intent of this post is to help our readers understand what a responsive website is and more importantly, why you need one.  With the increasing prevalence of web searches on smartphones and tablets, it is critical for websites to render and adapt quickly to different formats. Some sites simply have separate builds for desktop and mobile. While this approach has some customization benefits, most best practice website creators are turning to responsive design.

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Topics: optimize web traffic, website design

The Keys To Building and Optimizing Your Website

Posted by Paul Patrizi on Wed, Apr 26, 2017 @ 02:40

It may be hard to believe, but in a survey conducted by 1 to 1 Internet, up to 40% of small-to-medium sized businesses still don’t have a website.  Even if you’re on social media, operating without a website simply will not round out your digital strategy.  In this blog, our intention is to give you some clear direction of the website must-haves and how a properly structured website can win the day.

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Topics: inbound marketing, optimize web traffic, web analytics

Why Sales Reps Shouldn't Make Cold Calls

Posted by Dale Semanisin on Wed, Jan 25, 2017 @ 01:48

Sales prospecting is a high priority for most companies and how they go about it varies.  Some companies may require their quota carrying sales reps to make cold calls and do their own prospecting.  Others may use an inside sales team or an outsourced call center that specializes in lead generation for new business opportunities.

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Topics: sales leads, teleservices, sales prospects

Communicating Your Value!

Posted by Ron Finklestein on Tue, Dec 20, 2016 @ 01:03

Recently I asked a good friend and dear colleague, Ron Finklestein, Owner and President of the RPF Group, Inc. to write a blog on the key factors that drive a customer to buy.  With years of experience, below are Ron’s 6 key questions a vendor must answer to gain trust, build rapport and ultimately acquire new customers.  In my opinion, Ron is spot on.  Happy reading.

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Topics: lead generation, marketing, marketing tips, sales prospects

Business to Business Telemarketing Must Haves – The Top 5

Posted by Paul Patrizi on Thu, Nov 10, 2016 @ 02:22

Get Your Callers Thinking Straight

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Topics: telemarketing, teleservices, b2b telemarketing

The 4 Keys To Building An Inbound Internet Marketing Campaign

Posted by Paul Patrizi on Wed, Oct 12, 2016 @ 06:48

Terms like “conversion assists” and “analytical measurement” sound more like a science experiment than marketing components to many marketing executives.  Traditionally more focused on strategy vs. operations and analytics, many marketers are still intimidated by the thought of introducing an inbound internet campaign, let alone new technology into their company.

This blog is designed to provide you with the required building blocks to developing a successful inbound internet campaign and ensure long-term success for you and your organization.  

Your Tool Kit For Building An Inbound Internet Campaign    

Developing and implementing an effective inbound internet campaign requires specific expertise in four top areas:  

1. Hybrid Talent

2. Insight and segmentation

3. Digital capabilities

4. Tools and measurement

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Topics: inbound, marketing, marketing tips

Using Automated Lead Nurturing For Lead Generation

Posted by Paul Patrizi on Tue, Jul 26, 2016 @ 05:06

How To Take The Stress Out Of Selling

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Topics: marketing automation, lead generation, lead nurturing

The Keys to Lead Nurturing for Long Buying Cycles

Posted by Paul Patrizi on Tue, Jun 21, 2016 @ 07:54

Sales cycles for complex products can last for months or even years.  To keep the deal alive, your best approach will likely be a combination of several communication channels.

With the right team of hybrid professionals in place, they can deploy a multi-channel process for building relationships, nurturing leads and keeping you top-of-mind with your future customers.   

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Topics: sales leads, lead management, lead nurturing