Sales prospecting is a high priority for most companies and how they go about it varies. Some companies may require their quota carrying sales reps to make cold calls and do their own prospecting. Others may use an inside sales team or an outsourced call center that specializes in lead generation for new business opportunities.
A potential client recently asked me, “What’s the difference between Demand Generation, Lead Generation and Inbound Marketing? How do they work together?”
Those are pretty good questions. Over the years these terms have often been misunderstood and interchanged for one another. Let’s begin with some definitions.
One of the world’s largest paint and coatings manufacturer hired Market One to create and implement a multichannel marketing initiative to strategically grow business through customer events.
Finding potential customers in a fragmented market or a niche market can be extremely difficult.
B2B telemarketing has proven to be an extremely effective tool for identifying opportunities, upgrading client services, cross selling, announcing new promotions, providing excellent customer care and strengthening customer relationships.
Understanding how to SEO is critical to getting found on the Internet. In Part 1 of our series we learned the basics of what and how Google’s new search algorithms changed the game of ranking.