Market One Blog

Dale Semanisin

Recent Posts

Why Sales Reps Shouldn't Make Cold Calls

Posted by Dale Semanisin on Wed, Jan 25, 2017 @ 01:48

Sales prospecting is a high priority for most companies and how they go about it varies.  Some companies may require their quota carrying sales reps to make cold calls and do their own prospecting.  Others may use an inside sales team or an outsourced call center that specializes in lead generation for new business opportunities.

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Topics: sales leads, teleservices, sales prospects

Demand Generation, Lead Generation & Inbound Marketing

Posted by Dale Semanisin on Fri, Mar 04, 2016 @ 02:43

A potential client recently asked me,  “What’s the difference between Demand Generation, Lead Generation and Inbound Marketing?  How do they work together?”

Those are pretty good questions.  Over the years these terms have often been misunderstood and interchanged for one another.  Let’s begin with some definitions.

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Topics: inbound, content marketing, lead generation, Demand Generation

Attract Customers in a Niche Market

Posted by Dale Semanisin on Tue, Jul 28, 2015 @ 04:58

Finding potential customers in a fragmented market or a niche market can be extremely difficult.

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Topics: Social media tips for business, How to Attract Customers, Niche Market, NICHE MARKETING, marketing tips, INTERNET MARKETING STRATEGIES, brand marketing, sales prospects, fragmented market

CASE STUDY - Grow Your Business with Event Marketing

Posted by Dale Semanisin on Tue, Mar 10, 2015 @ 03:33

Background

One of the world’s largest paint and coatings manufacturer hired Market One to create and implement a multichannel marketing initiative to strategically grow business through customer events.

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Topics: b2b telemarketing, case study

How to Attract Customers in a Niche Market

Posted by Dale Semanisin on Fri, Jul 25, 2014 @ 02:57

INTRODUCTION

Finding potential customers in a fragmented market or a niche market can be extremely difficult.

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Topics: Social media tips for business, How to Attract Customers, Niche Market, NICHE MARKETING, marketing tips, INTERNET MARKETING STRATEGIES, brand marketing, sales prospects, fragmented market

7 Telemarketing Tips for Success

Posted by Dale Semanisin on Mon, Apr 22, 2013 @ 12:06

B2B telemarketing has proven to be an extremely effective tool for identifying opportunities, upgrading client services, cross selling, announcing new promotions, providing excellent customer care and strengthening customer relationships.

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Topics: b2b, lead generation, telemarketing tips, telemarketing, teleservices

How to SEO - Internet Market Series Part 2

Posted by Dale Semanisin on Thu, Apr 18, 2013 @ 04:09

Understanding how to SEO is critical to getting found on the Internet.  In Part 1 of our series we learned the basics of what and how Google’s new search algorithms changed the game of ranking. 

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Topics: blogging, how to internet market, How to SEO, on-page SEO, inbound links, seo tips

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