Market One Blog

Paul Patrizi

Recent Posts

The Keys To Building and Optimizing Your Website

Posted by Paul Patrizi on Wed, Apr 26, 2017 @ 02:40

It may be hard to believe, but in a survey conducted by 1 to 1 Internet, up to 40% of small-to-medium sized businesses still don’t have a website.  Even if you’re on social media, operating without a website simply will not round out your digital strategy.  In this blog, our intention is to give you some clear direction of the website must-haves and how a properly structured website can win the day.

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Topics: inbound marketing, optimize web traffic, web analytics

Business to Business Telemarketing Must Haves – The Top 5

Posted by Paul Patrizi on Thu, Nov 10, 2016 @ 02:22

Get Your Callers Thinking Straight

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Topics: telemarketing, teleservices, b2b telemarketing

The 4 Keys To Building An Inbound Internet Marketing Campaign

Posted by Paul Patrizi on Wed, Oct 12, 2016 @ 06:48

Terms like “conversion assists” and “analytical measurement” sound more like a science experiment than marketing components to many marketing executives.  Traditionally more focused on strategy vs. operations and analytics, many marketers are still intimidated by the thought of introducing an inbound internet campaign, let alone new technology into their company.

This blog is designed to provide you with the required building blocks to developing a successful inbound internet campaign and ensure long-term success for you and your organization.  

Your Tool Kit For Building An Inbound Internet Campaign    

Developing and implementing an effective inbound internet campaign requires specific expertise in four top areas:  

1. Hybrid Talent

2. Insight and segmentation

3. Digital capabilities

4. Tools and measurement

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Topics: inbound, marketing, marketing tips

Using Automated Lead Nurturing For Lead Generation

Posted by Paul Patrizi on Tue, Jul 26, 2016 @ 05:06

How To Take The Stress Out Of Selling

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Topics: marketing automation, lead generation, lead nurturing

The Keys to Lead Nurturing for Long Buying Cycles

Posted by Paul Patrizi on Tue, Jun 21, 2016 @ 07:54

Sales cycles for complex products can last for months or even years.  To keep the deal alive, your best approach will likely be a combination of several communication channels.

With the right team of hybrid professionals in place, they can deploy a multi-channel process for building relationships, nurturing leads and keeping you top-of-mind with your future customers.   

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Topics: sales leads, lead management, lead nurturing

The 5 Keys to Using Content in Niche Marketing

Posted by Paul Patrizi on Wed, Jun 01, 2016 @ 07:36

Over the years I have had the honor of working with many skilled and talented niche marketers.  All of whom clearly understand the principles of successful niche marketing.  Principles such as the focus is narrow, the target is extremely vertical and the message should be honed to a particular persona.  While all of these principles are accurate, I wanted to take a moment to share with you a few thoughts about how to develop ROI driven content when executing niche marketing to these narrow, vertical personas.

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Topics: inbound, content marketing, marketing, Niche Market

Leads Online:  The 5 Tips To Generating Leads Online Using LinkedIn

Posted by Paul Patrizi on Thu, Apr 07, 2016 @ 01:33

You won’t believe this but every second of the day LinkedIn gains a new member. Yep, you guessed it, that’s 86,400 new members each and every day.  Incredible.  That’s faster than the US birth rate. That’s faster than a speeding bullet.  In fact, LinkedIn has about 200 million registered users in 200 countries.

The majority of their users are in the US and stats show that approximately 45% are business users.  That’s the good news.           The bad news is that many of us don’t know how to use LinkedIn to generate leads online.  As for me, I’m still a neophyte to the platform.  But as I continue to invest heavily in educating myself, I will continue to share tips and trends that I believe are accurate and meaningful.  So here we go…. 5 tips to help you use LinkedIn to generate fans, leads and sales. 

Enjoy and good luck!

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Topics: sales leads, lead generation, social media, Social media tips for business

How To Optimize Your Website For Page 1 Ranking

Posted by Paul Patrizi on Tue, Feb 09, 2016 @ 03:49

Ranking on the first page of the engines for your target key phrases is every digital marketers’ objective. Yet search engine optimization is a rapidly evolving practice in the digital world and many marketers are struggling to find the right path.  With thousands of sources, journals and blogs on the subject, we thought it would be helpful to narrow down all of the dialog into some simple and easy tips to get you going on the road to ranking on the first page. In this blog, we’ll present some of the basics to get you ranked high for your target keywords and phrases.  Most marketers with some understanding of web design and baseline SEO knowledge should be able to initiate these ideas without any problem. 

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Topics: internet marketing, seo tips

6 Reasons Why Businesses Struggle

Posted by Paul Patrizi on Fri, Sep 25, 2015 @ 03:35

I must admit that one of my passions in life is helping entrepreneurs minimize nerve damage due to massive business hurdles and struggles.  In particular, those that are experiencing roller coaster cash flow rides and potential near term suicide.  I like to call it the “Exhaustion Tank”.  It is my hope that this post may offer some insight as to the common mistakes we free spirits tend to make.  But before I begin, I would like to share a story with you that happened about 23 years ago.  It was about six months after starting my new advertising agency that it happened.  KABOOM…KABANG…OUT WENT THE LIGHTS.   

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Topics: b2b, social media

Building Inbound Links

Posted by Paul Patrizi on Tue, Aug 18, 2015 @ 04:05

Building Inbound Links

We wanted to share a highly educational piece of content from HubSpot on the basics of building inbound links and why they are essential to gaining website ranking.  We hope this information is helpful to you and your organization.  Enjoy!

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