Market One Blog

Leads Online:  The 5 Tips To Generating Leads Online Using LinkedIn

Posted by Paul Patrizi on Thu, Apr 07, 2016 @ 01:33

You won’t believe this but every second of the day LinkedIn gains a new member. Yep, you guessed it, that’s 86,400 new members each and every day.  Incredible.  That’s faster than the US birth rate. That’s faster than a speeding bullet.  In fact, LinkedIn has about 200 million registered users in 200 countries.

The majority of their users are in the US and stats show that approximately 45% are business users.  That’s the good news.           The bad news is that many of us don’t know how to use LinkedIn to generate leads online.  As for me, I’m still a neophyte to the platform.  But as I continue to invest heavily in educating myself, I will continue to share tips and trends that I believe are accurate and meaningful.  So here we go…. 5 tips to help you use LinkedIn to generate fans, leads and sales. 

Enjoy and good luck!

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Topics: sales leads, lead generation, social media, Social media tips for business

Demand Generation, Lead Generation & Inbound Marketing

Posted by Dale Semanisin on Fri, Mar 04, 2016 @ 02:43

A potential client recently asked me,  “What’s the difference between Demand Generation, Lead Generation and Inbound Marketing?  How do they work together?”

Those are pretty good questions.  Over the years these terms have often been misunderstood and interchanged for one another.  Let’s begin with some definitions.

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Topics: inbound, content marketing, lead generation, Demand Generation

How To Optimize Your Website For Page 1 Ranking

Posted by Paul Patrizi on Tue, Feb 09, 2016 @ 03:49

Ranking on the first page of the engines for your target key phrases is every digital marketers’ objective. Yet search engine optimization is a rapidly evolving practice in the digital world and many marketers are struggling to find the right path.  With thousands of sources, journals and blogs on the subject, we thought it would be helpful to narrow down all of the dialog into some simple and easy tips to get you going on the road to ranking on the first page. In this blog, we’ll present some of the basics to get you ranked high for your target keywords and phrases.  Most marketers with some understanding of web design and baseline SEO knowledge should be able to initiate these ideas without any problem. 

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Topics: internet marketing, seo tips

6 Reasons Why Businesses Struggle

Posted by Paul Patrizi on Fri, Sep 25, 2015 @ 03:35

I must admit that one of my passions in life is helping entrepreneurs minimize nerve damage due to massive business hurdles and struggles.  In particular, those that are experiencing roller coaster cash flow rides and potential near term suicide.  I like to call it the “Exhaustion Tank”.  It is my hope that this post may offer some insight as to the common mistakes we free spirits tend to make.  But before I begin, I would like to share a story with you that happened about 23 years ago.  It was about six months after starting my new advertising agency that it happened.  KABOOM…KABANG…OUT WENT THE LIGHTS.   

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Topics: b2b, social media

Building Inbound Links

Posted by Paul Patrizi on Tue, Aug 18, 2015 @ 04:05

Building Inbound Links

We wanted to share a highly educational piece of content from HubSpot on the basics of building inbound links and why they are essential to gaining website ranking.  We hope this information is helpful to you and your organization.  Enjoy!

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Attract Customers in a Niche Market

Posted by Dale Semanisin on Tue, Jul 28, 2015 @ 04:58

Finding potential customers in a fragmented market or a niche market can be extremely difficult.

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Topics: Social media tips for business, How to Attract Customers, Niche Market, NICHE MARKETING, marketing tips, INTERNET MARKETING STRATEGIES, brand marketing, sales prospects, fragmented market

Being a Sales Leader That Gets Results

Posted by Paul Patrizi on Mon, Jul 06, 2015 @ 02:53

I have found Ron Finklestein to be an authority in areas of sales training, coaching and development.  It is my pleasure to share with you Ron’s recent blog post on the subject. 

Sales Leadership is about presenting confidence and decisiveness and having your team present confidence and decisiveness. How do you do that? You do it with Enlighten Self-Interest (ESI).  ESI means to understand what is in your best interest with the intent to choose and take action. It allows you to get clear on what is important to you and marshal your resources, focus your time, energy and money to accomplish great things. When embraced, it allows you to both effectively communicate your message and get clear on the commitments you must achieve to achieve your ESI. Clarity goes a long way to build confidence in you and your sales team while making it easy for your prospects to understand what you are about.

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How to Achieve a High Website Score.

Posted by Paul Patrizi on Thu, Jun 18, 2015 @ 04:18

The 5 Steps To Achieving a High Website Score

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Topics: content marketing, optimize web traffic, How to Attract Customers, How to SEO, seo tips

So, What Exactly is Inbound Marketing Anyway?

Posted by Chris Bailey on Mon, Apr 27, 2015 @ 09:00

TIPS ON HOW TO INTERNET MARKET 

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Topics: blogging, inbound marketing, internet marketing, content marketing, blogs, INTERNET MARKETING STRATEGIES

CASE STUDY - Grow Your Business with Event Marketing

Posted by Dale Semanisin on Tue, Mar 10, 2015 @ 03:33

Background

One of the world’s largest paint and coatings manufacturer hired Market One to create and implement a multichannel marketing initiative to strategically grow business through customer events.

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Topics: b2b telemarketing, case study