Market One Blog

5 Tips for Automating Your Lead Generation Program Part I

Posted by Paul Patrizi on Thu, Aug 28, 2014 @ 08:35

Terms like “conversion rate optimization” and “behavioral tracking” sound more like a science experiment than a marketing initiative to many marketing executives.  Traditionally more focused on strategy vs. operations and analytics, many marketers are still intimidated by the thought of introducing new technology into their company.

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Topics: marketing automation, lead generation, social media, lead nurturing, lead scoring, ab testing, conversion rate, conversion rate optimization, marketing automation system

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