Market One Blog

5 Keys to Lead Scoring For Buyer Ready Leads

Posted by Paul Patrizi on Fri, Dec 13, 2013 @ 02:47

Lead scoring is one of the most overlooked aspects of many marketing automation campaigns.  But don’t be mislead, lead scoring is one of the most critical activities to ensure that you are generating buyer ready leads vs. leads who are still engaged in the research phase.  Before we delve into the details of what it is, how you do it and why it is so important, let’s attempt to define what lead scoring is.

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Topics: inbound marketing, sales leads, lead scoring, buyer ready leads

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