SITUATIONAL OVERVIEW: Owned by a leading Japanese based conglomerate, EYE Lighting International is at the forefront in the manufacturing and marketing of specialty lighting technologies including commercial and industrial lamps and luminaires. The company offers lighting design professionals and building owners a wealth of knowledge in the field of lighting solutions and provides extremely high levels of customer satisfaction. This case study will explain how EYE Lighting achieved a 4x increase in web conversions/leads and a 400% increase in website traffic in just 4 months.
The Sales Funnel has been the symbol of the selling process since Moses came down from the mountain. The Sales Funnel is simply about creating a community of followers (in the top of the funnel), nurturing them to understand the benefits of what you have to offer (the middle of the funnel), and eventually converting them to be evangelists for your cause (aka; customers – in the bottom of the funnel).
In online marketing a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on an advertisement or request for information. The landing page will usually display directed sales copy that is a logical extension of the ad or request link.