Market One Blog

7 Keys to Database Management

Posted by Paul Patrizi on Mon, Oct 07, 2013 @ 11:54

Consolidate, Clean, Capture & Polish.  These are the hallmarks to managing your databases for effective downstream marketing.  While it may seem rather simple, many marketers don’t pay enough attention to ensuring the accuracy and cleanliness of their databases.

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Topics: internet marketing, lead management, database marketing, database management

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