Market One Blog

The 4 Keys To Building An Inbound Internet Marketing Campaign

Posted by Paul Patrizi on Wed, Oct 12, 2016 @ 06:48

Terms like “conversion assists” and “analytical measurement” sound more like a science experiment than marketing components to many marketing executives.  Traditionally more focused on strategy vs. operations and analytics, many marketers are still intimidated by the thought of introducing an inbound internet campaign, let alone new technology into their company.

This blog is designed to provide you with the required building blocks to developing a successful inbound internet campaign and ensure long-term success for you and your organization.  

Your Tool Kit For Building An Inbound Internet Campaign    

Developing and implementing an effective inbound internet campaign requires specific expertise in four top areas:  

1. Hybrid Talent

2. Insight and segmentation

3. Digital capabilities

4. Tools and measurement

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Topics: inbound, marketing, marketing tips

The 5 Keys to Using Content in Niche Marketing

Posted by Paul Patrizi on Wed, Jun 01, 2016 @ 07:36

Over the years I have had the honor of working with many skilled and talented niche marketers.  All of whom clearly understand the principles of successful niche marketing.  Principles such as the focus is narrow, the target is extremely vertical and the message should be honed to a particular persona.  While all of these principles are accurate, I wanted to take a moment to share with you a few thoughts about how to develop ROI driven content when executing niche marketing to these narrow, vertical personas.

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Topics: inbound, content marketing, marketing, Niche Market

Demand Generation, Lead Generation & Inbound Marketing

Posted by Dale Semanisin on Fri, Mar 04, 2016 @ 02:43

A potential client recently asked me,  “What’s the difference between Demand Generation, Lead Generation and Inbound Marketing?  How do they work together?”

Those are pretty good questions.  Over the years these terms have often been misunderstood and interchanged for one another.  Let’s begin with some definitions.

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Topics: inbound, content marketing, lead generation, Demand Generation

The Importance of Closed Loop Marketing

Posted by Chris Bailey on Sat, Jun 30, 2012 @ 07:00

In a recent survey, customers said their first engagement with sales occurred after they were 57% through the purchase process. In other words, they had done their research prior to letting any vendor know of their purchase intentions. Today, marketers must meet the demands of the more educated, self-reliant and social buyer. And be prepared to meet them where they are…on the internet.

The easiest way to close the loop is to make your website the central hub for all your marketing. Search engines, social media, email marketing, referral links, paid search, even offline campaigns should get filtered to your website. Once someone visits your website, you can cookie them and start tracking their activity.

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Topics: blogging, inbound, inbound marketing, sales leads, marketing, landing pages

Lead Management and Lead Tracking Software

Posted by Chris Bailey on Thu, May 24, 2012 @ 06:31
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Topics: b2b, inbound, HubSpot Tips, lead generation, Lead Tracking Software, lead management

Does your website drive traffic, leads and sales?

Posted by Chris Bailey on Thu, May 17, 2012 @ 04:05

Is your website a magnet for new business?  It should be!!!

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Topics: blogging, inbound, socialmedia, inbound marketing, marketing automation, HubSpot Tips, sales leads

The Social Media Tune-up - Making Marketing Automation work for you!

Posted by Chris Bailey on Mon, Apr 30, 2012 @ 07:00

A Blog walks into a bar with a parrot on its shoulder.  Bartender says to the Blog; “Hey, that’s cool, where’d ya get that?”  The parrot says: “The internet……..they’re all over the place.”

Why Do I Need Social Media?

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Topics: blogging, b2b, inbound, socialmedia, inbound marketing, marketing automation

BtoB Marketers - Inbound Marketing & Social Media

Posted by Chris Bailey on Sun, Apr 15, 2012 @ 05:02

 

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Topics: blogging, b2b, inbound, socialmedia, inbound marketing, marketing, outbound

Marketing Automation Services

Posted by Chris Bailey on Wed, Apr 11, 2012 @ 06:22

Marketing Automation is a software platform that is designed for marketing departments and organizations to automate repetitive tasks.  Marketing departments benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. It grew from the advent of email marketing automation, which came into vogue 10+ years ago.

The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.

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Topics: blogging, b2b, inbound, socialmedia, inbound marketing, marketing automation

The Importance of Blogging Early & Often!

Posted by Chris Bailey on Tue, Apr 10, 2012 @ 06:19

The bottom line is that blogging is like sex. . . You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public.  If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers.”

KEVIN ANDERSON
FREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN

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Topics: blogging, b2b, inbound, socialmedia