Market One Blog

How To Optimize Your Website For Page 1 Ranking

Posted by Paul Patrizi on Tue, Feb 09, 2016 @ 03:49

Ranking on the first page of the engines for your target key phrases is every digital marketers’ objective. Yet search engine optimization is a rapidly evolving practice in the digital world and many marketers are struggling to find the right path.  With thousands of sources, journals and blogs on the subject, we thought it would be helpful to narrow down all of the dialog into some simple and easy tips to get you going on the road to ranking on the first page. In this blog, we’ll present some of the basics to get you ranked high for your target keywords and phrases.  Most marketers with some understanding of web design and baseline SEO knowledge should be able to initiate these ideas without any problem. 

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Topics: internet marketing, seo tips

So, What Exactly is Inbound Marketing Anyway?

Posted by Chris Bailey on Mon, Apr 27, 2015 @ 09:00

TIPS ON HOW TO INTERNET MARKET 

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Topics: blogging, inbound marketing, internet marketing, content marketing, blogs, INTERNET MARKETING STRATEGIES

Why Blogging is the New Era Ad Unit – The 5 Keys

Posted by Paul Patrizi on Thu, Jul 03, 2014 @ 04:17

A few months ago, I was conducting an inbound marketing assessment (IMA) with an SMB manufacturer of widgets (let’s just say).  During the IMA, it became clear that the client had no clue as to what it takes to get his website to rank among the major search engines.  But after a short while he grasped the concept that Google is controlling his sales, net revenue and profits.  When he asked me: “How is Google and the other engines controlling my sales”?, he looked like a deer in the headlights. Now please don’t misunderstand, I’m not approaching this with the slightest bit of arrogance, I am simply relaying a story.  I began to explain of the major shift in buyer behavior that has occurred.  Gone are the days of big and clunky product directories bound in cardboard….the new era buyers have subscribed to “In Google we Trust”.  So what does all of this have to do with businesses blogging?  Good question.  Blogging is the key driver in authority creation and authority creation is the key to ranking for key phrases for your website.  Let me lay forth 5 key elements as to why business blogging is the new era ad unit. 

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Topics: blogging, internet marketing, content marketing, how to blog, blogging tips, blog tips, blogs

B2B Telemarketing: Closing the Loop of Inbound Internet Marketing

Posted by Paul Patrizi on Thu, Apr 17, 2014 @ 08:45

HOW TO GENERATE HIGH-QUALITY B2B BUYER READY LEADS

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Topics: inbound marketing, internet marketing, lead generation, telemarketing, b2b telemarketing

The 6 Keys to Mastering Remarkable Content

Posted by Paul Patrizi on Mon, Feb 17, 2014 @ 12:19

Do you find yourself struggling to make your blog content relevant and compelling?  Do you shy away from asking your inner circle to comment on your content for fear they may reject it…and you.  Does the very thought that know one really cares about your topics even though you’ve spent countless hours doing your research on relevance?  Don’t be stressed.  These feelings are universal among us content creators.  But here is the good news.  You can follow some time honored tips and techniques that will get you very close to the mark most often.

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Topics: internet marketing, how to internet market, content marketing, remarkable content

Understanding Web Analytics to Grow Your Sales

Posted by Paul Patrizi on Fri, Jan 03, 2014 @ 10:52

Accessing your website analytics is often viewed as a tedious and boring task.  As marketers, we tend to gravitate toward the strategic and creative side and number crunching isn’t one of them.  We often say to ourselves, shouldn’t that be IT’s job?  The truth of the matter is that it isn’t IT’s job, it’s ours.  So lets’ begin with the definition of website analytics.

In part 13 of our series, we discussed the reasons why lead scoring is essential when developing buyer ready leads.  In this part 14 of our series, “Understanding Web Analytics to Grow Your Sales”, we will explain the why’s and how’s of analyzing data to help you leverage your web ranking, presence, leads and ultimately, your sales.

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Topics: internet marketing, how to internet market, web analytics, website data collection

Why Lead Nurturing is Nutritious For Your Business

Posted by Paul Patrizi on Fri, Oct 11, 2013 @ 08:38

Okay so it might sound hokey.  But it’s true.  Nurturing your sales leads is just the nutrition your business needs to grow customers and sales.  Remember, in our “How to Internet Market” series, we’ve been talking at nausea about the importance of relevance and frequency in the game of relationship building.  And nurturing is a proven and cost effective method to do just that.  But let’s be careful, there are many ways to nurture your prospect lists.  Some are more efficient and cost effective than others.  So let’s begin by talking about some of the basics of lead nurturing and how one can go about it using best-in-class processes and methods. 

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Topics: internet marketing, lead generation, lead management, lead nurturing

7 Keys to Database Management

Posted by Paul Patrizi on Mon, Oct 07, 2013 @ 11:54

Consolidate, Clean, Capture & Polish.  These are the hallmarks to managing your databases for effective downstream marketing.  While it may seem rather simple, many marketers don’t pay enough attention to ensuring the accuracy and cleanliness of their databases.

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Topics: internet marketing, lead management, database marketing, database management

Website Marketing Through Social Media - a Revenue Machine

Posted by Paul Patrizi on Tue, Aug 20, 2013 @ 06:32

Understanding the key factors surrounding the real life answers to why businesses need to go social rather than simply the buzz around social media will help you grow sales.  Most marketer’s think of Facebook and Twitter as places for social interactions and “fun”, not realizing that they can be powerful inbound marketing tools. These statistics show the utility of social media, and the potential impact social media could have on your company’s traffic, leads, and inevitably, sales. In Part 9 of our internet market series we will also introduce you to how you can deliver a social media solution.

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Topics: inbound marketing, internet marketing, social media marketing, why social media

The 4 Keys to Making Your Content King!

Posted by Paul Patrizi on Fri, Jul 19, 2013 @ 09:23

HOW TO INTERNET MARKET SERIES – PART 7


So why does rich and remarkable content play such a heavyweight in the boxing ring of the internet ranking game?  This new requirement for ranking has changed the way professional SEO and SEM marketers approach making websites a magnet for traffic, leads and sales.  At its core, content is at the epicenter of the proverbial ranking storm.  Without it, achieving high rankings will be nearly impossible.  This post will discuss the 4 major areas you need to be mindful of when attempting to make your content king.    
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Topics: inbound marketing, internet marketing, how to internet market, content marketing, key words