Market One Blog

The 4 Keys to Making Your Content King!

Posted by Paul Patrizi on Fri, Jul 19, 2013 @ 09:23

HOW TO INTERNET MARKET SERIES – PART 7


So why does rich and remarkable content play such a heavyweight in the boxing ring of the internet ranking game?  This new requirement for ranking has changed the way professional SEO and SEM marketers approach making websites a magnet for traffic, leads and sales.  At its core, content is at the epicenter of the proverbial ranking storm.  Without it, achieving high rankings will be nearly impossible.  This post will discuss the 4 major areas you need to be mindful of when attempting to make your content king.    
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Topics: inbound marketing, internet marketing, how to internet market, content marketing, key words

The User Has Intent….Not Just Keying On Words (what is user intent?)

Posted by Paul Patrizi on Thu, Jul 11, 2013 @ 12:15

HOW TO INTERNET MARKET SERIES – PART 6

Yes that’s right, “The User Has Intent”.  As described by Webster, in-tent is:  having the mind, attention, or will concentrated on something or some end or purpose < intent on their work>.  So how does user intent play in the game of search? 
As we all know by now, Google changed the game with its algorithmic animals Panda and Penguin a mere 18 months or so ago.  These changes have significantly altered how SEO and SEM professionals should be looking at keywords.  It used to be that that the SEO folks relied on keywords to define content development, URL structure and anchor text tactics.  Now exists a whole new strategy to support your rank objectives.
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Topics: internet marketing, how to internet market, key words, user intent, key phrases

The Keys to Keywords and Long Tails - INTERNET MARKET SERIES PART 4

Posted by Paul Patrizi on Wed, May 29, 2013 @ 02:34

So what exactly are keywords and long tail key word phrases?  You will discover various iterations from numerous industry insiders, but at its core, they are simply specific words or phrases that describe your businesses products or services. 

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Topics: optimize web traffic, key words, long tail phrases