Market One Blog

The Importance of Closed Loop Marketing

Posted by Chris Bailey on Sat, Jun 30, 2012 @ 07:00

In a recent survey, customers said their first engagement with sales occurred after they were 57% through the purchase process. In other words, they had done their research prior to letting any vendor know of their purchase intentions. Today, marketers must meet the demands of the more educated, self-reliant and social buyer. And be prepared to meet them where they are…on the internet.

The easiest way to close the loop is to make your website the central hub for all your marketing. Search engines, social media, email marketing, referral links, paid search, even offline campaigns should get filtered to your website. Once someone visits your website, you can cookie them and start tracking their activity.

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Topics: blogging, inbound, inbound marketing, sales leads, marketing, landing pages

Marketing Automation - The Need for Landing Pages

Posted by Chris Bailey on Wed, Jun 13, 2012 @ 06:30

In online marketing a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on an advertisement or request for information. The landing page will usually display directed sales copy that is a logical extension of the ad or request link.

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Topics: marketing automation, landing pages, call-to-action

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