Market One Blog

Communicating Your Value!

Posted by Ron Finklestein on Tue, Dec 20, 2016 @ 01:03

Recently I asked a good friend and dear colleague, Ron Finklestein, Owner and President of the RPF Group, Inc. to write a blog on the key factors that drive a customer to buy.  With years of experience, below are Ron’s 6 key questions a vendor must answer to gain trust, build rapport and ultimately acquire new customers.  In my opinion, Ron is spot on.  Happy reading.

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Topics: lead generation, marketing, marketing tips, sales prospects

Using Automated Lead Nurturing For Lead Generation

Posted by Paul Patrizi on Tue, Jul 26, 2016 @ 05:06

How To Take The Stress Out Of Selling

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Topics: marketing automation, lead generation, lead nurturing

Leads Online:  The 5 Tips To Generating Leads Online Using LinkedIn

Posted by Paul Patrizi on Thu, Apr 07, 2016 @ 01:33

You won’t believe this but every second of the day LinkedIn gains a new member. Yep, you guessed it, that’s 86,400 new members each and every day.  Incredible.  That’s faster than the US birth rate. That’s faster than a speeding bullet.  In fact, LinkedIn has about 200 million registered users in 200 countries.

The majority of their users are in the US and stats show that approximately 45% are business users.  That’s the good news.           The bad news is that many of us don’t know how to use LinkedIn to generate leads online.  As for me, I’m still a neophyte to the platform.  But as I continue to invest heavily in educating myself, I will continue to share tips and trends that I believe are accurate and meaningful.  So here we go…. 5 tips to help you use LinkedIn to generate fans, leads and sales. 

Enjoy and good luck!

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Topics: sales leads, lead generation, social media, Social media tips for business

Demand Generation, Lead Generation & Inbound Marketing

Posted by Dale Semanisin on Fri, Mar 04, 2016 @ 02:43

A potential client recently asked me,  “What’s the difference between Demand Generation, Lead Generation and Inbound Marketing?  How do they work together?”

Those are pretty good questions.  Over the years these terms have often been misunderstood and interchanged for one another.  Let’s begin with some definitions.

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Topics: inbound, content marketing, lead generation, Demand Generation

Lead Generation with LinkedIn - The 5 Tips To Succeeding.

Posted by Paul Patrizi on Thu, Oct 16, 2014 @ 07:32

You won’t believe this but every second of the day LinkedIn gains
a new member. Yep, you guessed it, that’s 86,400 new members each and every day.  Incredible.  That’s faster than the US birth rate. That’s faster than a speeding bullet. 
In fact, LinkedIn has about 200 million registered users in 200 countries.  The majority of their users are in the US and stats show that approximately 45% are business users.  That’s the good news.  The bad news is that many of us don’t know how to use LinkedIn.  As for me, I’m still a neophyte to the platform. 

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Topics: how to internet market, lead generation, social media, social media marketing, Social media tips for business

5 Tips for Automating Your Lead Generation Program Part 2

Posted by Paul Patrizi on Thu, Sep 25, 2014 @ 03:19

As a follow up to last week’s blog, “Choose Wisely”, the next key step to automating your lead generation program is the “Plan for Process Improvement”.

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Topics: marketing automation, how to internet market, lead generation, marketing

5 Tips for Automating Your Lead Generation Program Part I

Posted by Paul Patrizi on Thu, Aug 28, 2014 @ 08:35

Terms like “conversion rate optimization” and “behavioral tracking” sound more like a science experiment than a marketing initiative to many marketing executives.  Traditionally more focused on strategy vs. operations and analytics, many marketers are still intimidated by the thought of introducing new technology into their company.

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Topics: marketing automation, lead generation, social media, lead nurturing, lead scoring, ab testing, conversion rate, conversion rate optimization, marketing automation system

B2B Telemarketing: Closing the Loop of Inbound Internet Marketing

Posted by Paul Patrizi on Thu, Apr 17, 2014 @ 08:45

HOW TO GENERATE HIGH-QUALITY B2B BUYER READY LEADS

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Topics: inbound marketing, internet marketing, lead generation, telemarketing, b2b telemarketing

Why Lead Nurturing is Nutritious For Your Business

Posted by Paul Patrizi on Fri, Oct 11, 2013 @ 08:38

Okay so it might sound hokey.  But it’s true.  Nurturing your sales leads is just the nutrition your business needs to grow customers and sales.  Remember, in our “How to Internet Market” series, we’ve been talking at nausea about the importance of relevance and frequency in the game of relationship building.  And nurturing is a proven and cost effective method to do just that.  But let’s be careful, there are many ways to nurture your prospect lists.  Some are more efficient and cost effective than others.  So let’s begin by talking about some of the basics of lead nurturing and how one can go about it using best-in-class processes and methods. 

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Topics: internet marketing, lead generation, lead management, lead nurturing

7 Telemarketing Tips for Success

Posted by Dale Semanisin on Mon, Apr 22, 2013 @ 12:06

B2B telemarketing has proven to be an extremely effective tool for identifying opportunities, upgrading client services, cross selling, announcing new promotions, providing excellent customer care and strengthening customer relationships.

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Topics: b2b, lead generation, telemarketing tips, telemarketing, teleservices

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