Market One Blog

BtoB Lead Generation Services

Posted by Chris Bailey on Wed, Apr 18, 2012 @ 06:27

BtoB lead generation services are quickly evolving.  Today's executives expect more than a higher number of typical sales leads from their marketing teams – they need a measurable return on their marketing investment. They require proof that marketing expenditures are making a real impact on revenue. The new face of marketing is focused on revenue generation.  Marketing is no longer changing . . . it has changed

In a recent study by The Horn Group and Kelton Research, 80% of chief marketing officers think integrated services will increase in importance over the next five years. However, in the same study, 60% of CMOs indicated that they are unable to find an integrated firm to meet those needs. As a result, there is a significant need for agencies and lead generation service companies that produce measurable results through a blend of traditional and digital services.  In the past, marketing was a much more defined term. Businesses would spend a great deal on separate campaigns, almost always including a separate marketing budget that would equal (if not exceed) their other operating costs. However, new methods have emerged. 

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Topics: inbound marketing, marketing automation, outbound, lead generation agencies, b2b telemarketing

THE INBOUND MARKETING AUTOMATION REVOLUTION

Posted by Chris Bailey on Thu, Mar 29, 2012 @ 08:12

Is your website a magnet for traffic, leads and sales?

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Topics: blogging, b2b, inbound, socialmedia, inbound marketing, marketing automation, lead generation agencies

Are your prospects buying without you knowing? (a true story of buyer ready leads)

Posted by Chris Bailey on Sun, Mar 25, 2012 @ 02:19
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Topics: blogging, b2b, inbound, socialmedia, inbound marketing, marketing automation, marketing, lead generation agencies

BtoB Marketers - Inbound Marketing & Social Media

Posted by Chris Bailey on Fri, Mar 23, 2012 @ 09:53

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Topics: blogging, b2b, inbound, marketing automation, lead generation agencies, b2b telemarketing