Market One Blog

Using Automated Lead Nurturing For Lead Generation

Posted by Paul Patrizi on Tue, Jul 26, 2016 @ 05:06

How To Take The Stress Out Of Selling

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Topics: marketing automation, lead generation, lead nurturing

The Keys to Lead Nurturing for Long Buying Cycles

Posted by Paul Patrizi on Tue, Jun 21, 2016 @ 07:54

Sales cycles for complex products can last for months or even years.  To keep the deal alive, your best approach will likely be a combination of several communication channels.

With the right team of hybrid professionals in place, they can deploy a multi-channel process for building relationships, nurturing leads and keeping you top-of-mind with your future customers.   

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Topics: sales leads, lead management, lead nurturing

5 Tips for Automating Your Lead Generation Program Part I

Posted by Paul Patrizi on Thu, Aug 28, 2014 @ 08:35

Terms like “conversion rate optimization” and “behavioral tracking” sound more like a science experiment than a marketing initiative to many marketing executives.  Traditionally more focused on strategy vs. operations and analytics, many marketers are still intimidated by the thought of introducing new technology into their company.

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Topics: marketing automation, lead generation, social media, lead nurturing, lead scoring, ab testing, conversion rate, conversion rate optimization, marketing automation system

Why Lead Nurturing is Nutritious For Your Business

Posted by Paul Patrizi on Fri, Oct 11, 2013 @ 08:38

Okay so it might sound hokey.  But it’s true.  Nurturing your sales leads is just the nutrition your business needs to grow customers and sales.  Remember, in our “How to Internet Market” series, we’ve been talking at nausea about the importance of relevance and frequency in the game of relationship building.  And nurturing is a proven and cost effective method to do just that.  But let’s be careful, there are many ways to nurture your prospect lists.  Some are more efficient and cost effective than others.  So let’s begin by talking about some of the basics of lead nurturing and how one can go about it using best-in-class processes and methods. 

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Topics: internet marketing, lead generation, lead management, lead nurturing

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