How To Take The Stress Out Of Selling
Sales cycles for complex products can last for months or even years. To keep the deal alive, your best approach will likely be a combination of several communication channels.
With the right team of hybrid professionals in place, they can deploy a multi-channel process for building relationships, nurturing leads and keeping you top-of-mind with your future customers.
Terms like “conversion rate optimization” and “behavioral tracking” sound more like a science experiment than a marketing initiative to many marketing executives. Traditionally more focused on strategy vs. operations and analytics, many marketers are still intimidated by the thought of introducing new technology into their company.
Okay so it might sound hokey. But it’s true. Nurturing your sales leads is just the nutrition your business needs to grow customers and sales. Remember, in our “How to Internet Market” series, we’ve been talking at nausea about the importance of relevance and frequency in the game of relationship building. And nurturing is a proven and cost effective method to do just that. But let’s be careful, there are many ways to nurture your prospect lists. Some are more efficient and cost effective than others. So let’s begin by talking about some of the basics of lead nurturing and how one can go about it using best-in-class processes and methods.