Market One Blog

Communicating Your Value!

Posted by Ron Finklestein on Tue, Dec 20, 2016 @ 01:03

Recently I asked a good friend and dear colleague, Ron Finklestein, Owner and President of the RPF Group, Inc. to write a blog on the key factors that drive a customer to buy.  With years of experience, below are Ron’s 6 key questions a vendor must answer to gain trust, build rapport and ultimately acquire new customers.  In my opinion, Ron is spot on.  Happy reading.

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Topics: lead generation, marketing, marketing tips, sales prospects

The 4 Keys To Building An Inbound Internet Marketing Campaign

Posted by Paul Patrizi on Wed, Oct 12, 2016 @ 06:48

Terms like “conversion assists” and “analytical measurement” sound more like a science experiment than marketing components to many marketing executives.  Traditionally more focused on strategy vs. operations and analytics, many marketers are still intimidated by the thought of introducing an inbound internet campaign, let alone new technology into their company.

This blog is designed to provide you with the required building blocks to developing a successful inbound internet campaign and ensure long-term success for you and your organization.  

Your Tool Kit For Building An Inbound Internet Campaign    

Developing and implementing an effective inbound internet campaign requires specific expertise in four top areas:  

1. Hybrid Talent

2. Insight and segmentation

3. Digital capabilities

4. Tools and measurement

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Topics: inbound, marketing, marketing tips

The 5 Keys to Using Content in Niche Marketing

Posted by Paul Patrizi on Wed, Jun 01, 2016 @ 07:36

Over the years I have had the honor of working with many skilled and talented niche marketers.  All of whom clearly understand the principles of successful niche marketing.  Principles such as the focus is narrow, the target is extremely vertical and the message should be honed to a particular persona.  While all of these principles are accurate, I wanted to take a moment to share with you a few thoughts about how to develop ROI driven content when executing niche marketing to these narrow, vertical personas.

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Topics: inbound, content marketing, marketing, Niche Market

5 Tips for Automating Your Lead Generation Program Part 2

Posted by Paul Patrizi on Thu, Sep 25, 2014 @ 03:19

As a follow up to last week’s blog, “Choose Wisely”, the next key step to automating your lead generation program is the “Plan for Process Improvement”.

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Topics: marketing automation, how to internet market, lead generation, marketing

The Importance of Closed Loop Marketing

Posted by Chris Bailey on Sat, Jun 30, 2012 @ 07:00

In a recent survey, customers said their first engagement with sales occurred after they were 57% through the purchase process. In other words, they had done their research prior to letting any vendor know of their purchase intentions. Today, marketers must meet the demands of the more educated, self-reliant and social buyer. And be prepared to meet them where they are…on the internet.

The easiest way to close the loop is to make your website the central hub for all your marketing. Search engines, social media, email marketing, referral links, paid search, even offline campaigns should get filtered to your website. Once someone visits your website, you can cookie them and start tracking their activity.

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Topics: blogging, inbound, inbound marketing, sales leads, marketing, landing pages

BtoB Marketers - Inbound Marketing & Social Media

Posted by Chris Bailey on Sun, Apr 15, 2012 @ 05:02

 

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Topics: blogging, b2b, inbound, socialmedia, inbound marketing, marketing, outbound

Are your prospects buying without you knowing? (a true story of buyer ready leads)

Posted by Chris Bailey on Sun, Mar 25, 2012 @ 02:19
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Topics: blogging, b2b, inbound, socialmedia, inbound marketing, marketing automation, marketing, lead generation agencies

Telemarketing leads

Posted by Chris Bailey on Tue, Feb 14, 2012 @ 10:23

 

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Topics: b2b, marketing, outbound, b2b telemarketing

Effective Lead Generation made easy with Marketing Automation

Posted by Chris Bailey on Fri, Feb 10, 2012 @ 12:55
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Topics: b2b, inbound, marketing, outbound