How To Take The Stress Out Of Selling
The next key step to automating your lead generation program is the task of “Building a Content Map”.
As a follow up to last week’s blog, “Choose Wisely”, the next key step to automating your lead generation program is the “Plan for Process Improvement”.
Terms like “conversion rate optimization” and “behavioral tracking” sound more like a science experiment than a marketing initiative to many marketing executives. Traditionally more focused on strategy vs. operations and analytics, many marketers are still intimidated by the thought of introducing new technology into their company.
So now we get it. Google has changed the game. It’s now about remarkable content, linking domains, social participation, blogging and more. But with so many data points to assess, customer and prospect interactivity levels to manage and content to distribute, it becomes mind boggling on the “How do I do all that”? Good question. The answer; the new age of marketing software.
The Sales Funnel has been the symbol of the selling process since Moses came down from the mountain. The Sales Funnel is simply about creating a community of followers (in the top of the funnel), nurturing them to understand the benefits of what you have to offer (the middle of the funnel), and eventually converting them to be evangelists for your cause (aka; customers – in the bottom of the funnel).
In online marketing a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on an advertisement or request for information. The landing page will usually display directed sales copy that is a logical extension of the ad or request link.
A Blog walks into a bar with a parrot on its shoulder. Bartender says to the Blog; “Hey, that’s cool, where’d ya get that?” The parrot says: “The internet……..they’re all over the place.”
Why Do I Need Social Media?