Market One Blog

Using Automated Lead Nurturing For Lead Generation

Posted by Paul Patrizi on Tue, Jul 26, 2016 @ 05:06

How To Take The Stress Out Of Selling

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Topics: marketing automation, lead generation, lead nurturing

5 Tips for Automating Your Lead Generation Program-Step 3

Posted by Paul Patrizi on Fri, Nov 21, 2014 @ 05:20

The next key step to automating your lead generation program is the task of  “Building a Content Map”.

content_map2

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Topics: marketing automation, INTERNET MARKETING STRATEGIES

5 Tips for Automating Your Lead Generation Program Part 2

Posted by Paul Patrizi on Thu, Sep 25, 2014 @ 03:19

As a follow up to last week’s blog, “Choose Wisely”, the next key step to automating your lead generation program is the “Plan for Process Improvement”.

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Topics: marketing automation, how to internet market, lead generation, marketing

5 Tips for Automating Your Lead Generation Program Part I

Posted by Paul Patrizi on Thu, Aug 28, 2014 @ 08:35

Terms like “conversion rate optimization” and “behavioral tracking” sound more like a science experiment than a marketing initiative to many marketing executives.  Traditionally more focused on strategy vs. operations and analytics, many marketers are still intimidated by the thought of introducing new technology into their company.

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Topics: marketing automation, lead generation, social media, lead nurturing, lead scoring, ab testing, conversion rate, conversion rate optimization, marketing automation system

The Marketing Software Game - INTERNET MARKET SERIES PART 5

Posted by Paul Patrizi on Thu, Jun 06, 2013 @ 10:51

So now we get it.  Google has changed the game.  It’s now about remarkable content, linking domains, social participation, blogging and more.  But with so many data points to assess, customer and prospect interactivity levels to manage and content to distribute, it becomes mind boggling on the “How do I do all that”?  Good question.  The answer; the new age of marketing software. 

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Topics: inbound marketing, marketing automation, internet marketing, how to internet market

The Sales Funnel: what, why & how - Internet Marketing Series Part 3

Posted by Chris Bailey on Wed, May 22, 2013 @ 07:30

 The Sales Funnel has been the symbol of the selling process since Moses came down from the mountain.  The Sales Funnel is simply about creating a community of followers (in the top of the funnel), nurturing them to understand the benefits of what you have to offer (the middle of the funnel), and eventually converting them to be evangelists for your cause (aka; customers – in the bottom of the funnel).

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Topics: blogging, inbound marketing, marketing automation, sales leads, social media, call-to-action, sales funnel

Marketing Automation - The Need for Landing Pages

Posted by Chris Bailey on Wed, Jun 13, 2012 @ 06:30

In online marketing a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on an advertisement or request for information. The landing page will usually display directed sales copy that is a logical extension of the ad or request link.

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Topics: marketing automation, landing pages, call-to-action

Does your website drive traffic, leads and sales?

Posted by Chris Bailey on Thu, May 17, 2012 @ 04:05

Is your website a magnet for new business?  It should be!!!

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Topics: blogging, inbound, socialmedia, inbound marketing, marketing automation, HubSpot Tips, sales leads

The Social Media Tune-up - Making Marketing Automation work for you!

Posted by Chris Bailey on Mon, Apr 30, 2012 @ 07:00

A Blog walks into a bar with a parrot on its shoulder.  Bartender says to the Blog; “Hey, that’s cool, where’d ya get that?”  The parrot says: “The internet……..they’re all over the place.”

Why Do I Need Social Media?

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Topics: blogging, b2b, inbound, socialmedia, inbound marketing, marketing automation

Automated Marketing Services

Posted by Chris Bailey on Tue, Apr 24, 2012 @ 06:30

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Topics: blogging, b2b, inbound marketing, marketing automation, sales leads

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