Many marketer’s overlook the opportunity to use market research as a tool to not only validate sales and marketing assumptions, but simultaneously as a tool to grow market share. Traditional research methodologies are geared to understanding buying behaviors, new product development opportunities and the like. But by combining traditional research approaches with a strong lead generation focus, organizations can acquire both intelligence and new customers. This post is intended to provide an overview as to using lead generation techniques within an overall research campaign.
All leads are not created equal. Sending every inquiry generated from your marketing efforts to a salesperson, wastes their time and creates a poor customer experience.
There are many different lead generation strategies available to marketers today including email marketing. Email marketing is one of the best ways to stay in touch with your target audience, generate leads and realize a measurable ROI. Let’s look at some of the basics for getting started.
Finding potential customers in a fragmented market or a niche market can be extremely difficult.
The intent of this post is to help our readers understand what a responsive website is and more importantly, why you need one. With the increasing prevalence of web searches on smartphones and tablets, it is critical for websites to render and adapt quickly to different formats. Some sites simply have separate builds for desktop and mobile. While this approach has some customization benefits, most best practice website creators are turning to responsive design.
It may be hard to believe, but in a survey conducted by 1 to 1 Internet, up to 40% of small-to-medium sized businesses still don’t have a website. Even if you’re on social media, operating without a website simply will not round out your digital strategy. In this blog, our intention is to give you some clear direction of the website must-haves and how a properly structured website can win the day.
Sales prospecting is a high priority for most companies and how they go about it varies. Some companies may require their quota carrying sales reps to make cold calls and do their own prospecting. Others may use an inside sales team or an outsourced call center that specializes in lead generation for new business opportunities.
Recently I asked a good friend and dear colleague, Ron Finklestein, Owner and President of the RPF Group, Inc. to write a blog on the key factors that drive a customer to buy. With years of experience, below are Ron’s 6 key questions a vendor must answer to gain trust, build rapport and ultimately acquire new customers. In my opinion, Ron is spot on. Happy reading.
Terms like “conversion assists” and “analytical measurement” sound more like a science experiment than marketing components to many marketing executives. Traditionally more focused on strategy vs. operations and analytics, many marketers are still intimidated by the thought of introducing an inbound internet campaign, let alone new technology into their company.
This blog is designed to provide you with the required building blocks to developing a successful inbound internet campaign and ensure long-term success for you and your organization.
Your Tool Kit For Building An Inbound Internet Campaign
Developing and implementing an effective inbound internet campaign requires specific expertise in four top areas:
1. Hybrid Talent
2. Insight and segmentation
3. Digital capabilities
4. Tools and measurement