Market One Blog

The 6 Key B2B Marketing Trends for 2019

Posted by Paul Patrizi on Mon, Feb 04, 2019 @ 07:45

There has been much a buzz about what’s on the horizon in the b2b 2019 marketing space.  From the rise of AI to the heights of where marketing automation will take us.  With all the chatter, we thought it might be appropriate to offer up some of the common themes we are hearing from both our clients and the industry.  In this post we have compiled the top 6 trending areas in the b2b marketing space.  Enjoy!

1. Companies Need to Listen

In the midst of what many call the fourth industrial revolution in which digital, physical and biological worlds are colliding, companies must consider the impact technology has on the customer experience. While buyers expect a quality product for a reasonable price, they also want an emotional tie to a brand, and that comes through a human connection.  

Read More

Topics: inbound marketing

How to Grow and Leverage Your Email List At Lightening Speed

Posted by Paul Patrizi on Tue, Oct 09, 2018 @ 07:44

According to a recent Mckinnsey and Company poll of 400 professional B2B marketers, over 65% confirmed that email marketing was still the to go-to strategy to acquire leads and add customers.  If you are with the top 65%, you will want to grow your email list so you can reach more customers, generate more sales, and grow your business? But it is not an easy task. Knowing the best email list building strategies is the best way to build an email list at lightning speed.

Read More

Topics: Email Marketing

Tips on Using Guerrilla Research to Grow Your Business

Posted by Paul Patrizi on Thu, Aug 16, 2018 @ 04:10

Many marketer’s overlook the opportunity to use market research as a tool to not only validate sales and marketing assumptions, but simultaneously as a tool to grow market share. Traditional research methodologies are geared to understanding buying behaviors, new product development opportunities and the like.  But by combining traditional research approaches with a strong lead generation focus, organizations can acquire both intelligence and new customers.  This post is intended to provide an overview as to using lead generation techniques within an overall research campaign.

Read More

Topics: telemarketing tips, teleservices

Sales Leads - Not All Are Created Equal

Posted by Dale Semanisin on Fri, Jul 27, 2018 @ 04:20

All leads are not created equal.  Sending every inquiry generated from your marketing efforts to a salesperson, wastes their time and creates a poor customer experience.

Read More

Topics: sales leads, lead generation

Email Marketing Tips Part I: Building successful email marketing campaigns

Posted by Dale Semanisin on Tue, Mar 06, 2018 @ 04:08

There are many different lead generation strategies available to marketers today including email marketing.   Email marketing is one of the best ways to stay in touch with your target audience, generate leads and realize a measurable ROI.  Let’s look at some of the basics for getting started.      

Read More

Topics: lead generation, How to Attract Customers, Email Marketing

Attract Customers in a Niche Market 

Posted by Dale Semanisin on Tue, Feb 13, 2018 @ 04:52

Finding potential customers in a fragmented market or a niche market can be extremely difficult.

Read More

Topics: Social media tips for business, How to Attract Customers, Niche Market, NICHE MARKETING, marketing tips, INTERNET MARKETING STRATEGIES, brand marketing, sales prospects, fragmented market

Understanding Why You Need a Responsive Website Design

Posted by Paul Patrizi on Tue, Dec 12, 2017 @ 03:49

The intent of this post is to help our readers understand what a responsive website is and more importantly, why you need one.  With the increasing prevalence of web searches on smartphones and tablets, it is critical for websites to render and adapt quickly to different formats. Some sites simply have separate builds for desktop and mobile. While this approach has some customization benefits, most best practice website creators are turning to responsive design.

Read More

Topics: optimize web traffic, website design

The Keys To Building and Optimizing Your Website

Posted by Paul Patrizi on Wed, Apr 26, 2017 @ 02:40

It may be hard to believe, but in a survey conducted by 1 to 1 Internet, up to 40% of small-to-medium sized businesses still don’t have a website.  Even if you’re on social media, operating without a website simply will not round out your digital strategy.  In this blog, our intention is to give you some clear direction of the website must-haves and how a properly structured website can win the day.

Read More

Topics: inbound marketing, optimize web traffic, web analytics

Why Sales Reps Shouldn't Make Cold Calls

Posted by Dale Semanisin on Wed, Jan 25, 2017 @ 01:48

Sales prospecting is a high priority for most companies and how they go about it varies.  Some companies may require their quota carrying sales reps to make cold calls and do their own prospecting.  Others may use an inside sales team or an outsourced call center that specializes in lead generation for new business opportunities.

Read More

Topics: sales leads, teleservices, sales prospects

Communicating Your Value!

Posted by Ron Finklestein on Tue, Dec 20, 2016 @ 01:03

Recently I asked a good friend and dear colleague, Ron Finklestein, Owner and President of the RPF Group, Inc. to write a blog on the key factors that drive a customer to buy.  With years of experience, below are Ron’s 6 key questions a vendor must answer to gain trust, build rapport and ultimately acquire new customers.  In my opinion, Ron is spot on.  Happy reading.

Read More

Topics: lead generation, marketing, marketing tips, sales prospects