Market One Blog

Dale Semanisin

Recent Posts

Email Marketing Tips During the COVID-19 Pandemic

Posted by Dale Semanisin on Tue, Apr 21, 2020 @ 12:25

We would like to start by expressing our hope that you, your family and loved ones, and your businesses are safe, healthy and well in these challenging times.

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Topics: Email Marketing

COVID-19: Marketers Are Making The Shift

Posted by Dale Semanisin on Thu, Mar 19, 2020 @ 03:23

Market One is open for business while also committed to helping in every way we can with the Coronavirus pandemic by protecting our customers, employees and partners. We are taking measures to follow or exceed guidelines laid out by our state and federal governments, the CDC and the WHO.

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Topics: inbound marketing, digital marketing

5 Tips for Choosing the Best Digital Marketing Agency for Your Company

Posted by Dale Semanisin on Thu, Feb 13, 2020 @ 04:34

Digital marketing is vital for any size organization from startups wishing to establish their brand and grow sales to large companies that want to broaden their reach, keep current customers and gain new ones in what may be an overcrowded market.

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Topics: inbound marketing, internet marketing, marketing tips, lead generation agencies, website design, Email Marketing

Sales Leads - Not All Are Created Equal

Posted by Dale Semanisin on Fri, Jul 27, 2018 @ 04:20

All leads are not created equal.  Sending every inquiry generated from your marketing efforts to a salesperson, wastes their time and creates a poor customer experience.

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Topics: sales leads, lead generation

Email Marketing Tips Part I: Building successful email marketing campaigns

Posted by Dale Semanisin on Tue, Mar 06, 2018 @ 04:08

There are many different lead generation strategies available to marketers today including email marketing.   Email marketing is one of the best ways to stay in touch with your target audience, generate leads and realize a measurable ROI.  Let’s look at some of the basics for getting started.      

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Topics: lead generation, How to Attract Customers, Email Marketing

Attract Customers in a Niche Market 

Posted by Dale Semanisin on Tue, Feb 13, 2018 @ 04:52

Finding potential customers in a fragmented market or a niche market can be extremely difficult.

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Topics: Social media tips for business, How to Attract Customers, Niche Market, NICHE MARKETING, marketing tips, INTERNET MARKETING STRATEGIES, brand marketing, sales prospects, fragmented market

Why Sales Reps Shouldn't Make Cold Calls

Posted by Dale Semanisin on Wed, Jan 25, 2017 @ 01:48

Sales prospecting is a high priority for most companies and how they go about it varies.  Some companies may require their quota carrying sales reps to make cold calls and do their own prospecting.  Others may use an inside sales team or an outsourced call center that specializes in lead generation for new business opportunities.

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Topics: sales leads, teleservices, sales prospects

Demand Generation, Lead Generation & Inbound Marketing

Posted by Dale Semanisin on Fri, Mar 04, 2016 @ 02:43

A potential client recently asked me,  “What’s the difference between Demand Generation, Lead Generation and Inbound Marketing?  How do they work together?”

Those are pretty good questions.  Over the years these terms have often been misunderstood and interchanged for one another.  Let’s begin with some definitions.

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Topics: inbound, content marketing, lead generation, Demand Generation

Attract Customers in a Niche Market

Posted by Dale Semanisin on Tue, Jul 28, 2015 @ 04:58

Finding potential customers in a fragmented market or a niche market can be extremely difficult.

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Topics: Social media tips for business, How to Attract Customers, Niche Market, NICHE MARKETING, marketing tips, INTERNET MARKETING STRATEGIES, brand marketing, sales prospects, fragmented market

CASE STUDY - Grow Your Business with Event Marketing

Posted by Dale Semanisin on Tue, Mar 10, 2015 @ 03:33

Background

One of the world’s largest paint and coatings manufacturer hired Market One to create and implement a multichannel marketing initiative to strategically grow business through customer events.

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Topics: b2b telemarketing, case study

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