There has been much a buzz about what’s on the horizon in the b2b 2019 marketing space. From the rise of AI to the heights of where marketing automation will take us. With all the chatter, we thought it might be appropriate to offer up some of the common themes we are hearing from both our clients and the industry. In this post we have compiled the top 6 trending areas in the b2b marketing space. Enjoy!
1. Companies Need to Listen
In the midst of what many call the fourth industrial revolution in which digital, physical and biological worlds are colliding, companies must consider the impact technology has on the customer experience. While buyers expect a quality product for a reasonable price, they also want an emotional tie to a brand, and that comes through a human connection.