Over the years I have had the honor of working with many skilled and talented niche marketers. All of whom clearly understand the principles of successful niche marketing. Principles such as the focus is narrow, the target is extremely vertical and the message should be honed to a particular persona. While all of these principles are accurate, I wanted to take a moment to share with you a few thoughts about how to develop ROI driven content when executing niche marketing to these narrow, vertical personas.
You won’t believe this but every second of the day LinkedIn gains a new member. Yep, you guessed it, that’s 86,400 new members each and every day. Incredible. That’s faster than the US birth rate. That’s faster than a speeding bullet. In fact, LinkedIn has about 200 million registered users in 200 countries.
The majority of their users are in the US and stats show that approximately 45% are business users. That’s the good news. The bad news is that many of us don’t know how to use LinkedIn to generate leads online. As for me, I’m still a neophyte to the platform. But as I continue to invest heavily in educating myself, I will continue to share tips and trends that I believe are accurate and meaningful. So here we go…. 5 tips to help you use LinkedIn to generate fans, leads and sales.
Enjoy and good luck!
A potential client recently asked me, “What’s the difference between Demand Generation, Lead Generation and Inbound Marketing? How do they work together?”
Those are pretty good questions. Over the years these terms have often been misunderstood and interchanged for one another. Let’s begin with some definitions.
Ranking on the first page of the engines for your target key phrases is every digital marketers’ objective. Yet search engine optimization is a rapidly evolving practice in the digital world and many marketers are struggling to find the right path. With thousands of sources, journals and blogs on the subject, we thought it would be helpful to narrow down all of the dialog into some simple and easy tips to get you going on the road to ranking on the first page. In this blog, we’ll present some of the basics to get you ranked high for your target keywords and phrases. Most marketers with some understanding of web design and baseline SEO knowledge should be able to initiate these ideas without any problem.
I must admit that one of my passions in life is helping entrepreneurs minimize nerve damage due to massive business hurdles and struggles. In particular, those that are experiencing roller coaster cash flow rides and potential near term suicide. I like to call it the “Exhaustion Tank”. It is my hope that this post may offer some insight as to the common mistakes we free spirits tend to make. But before I begin, I would like to share a story with you that happened about 23 years ago. It was about six months after starting my new advertising agency that it happened. KABOOM…KABANG…OUT WENT THE LIGHTS.
We wanted to share a highly educational piece of content from HubSpot on the basics of building inbound links and why they are essential to gaining website ranking. We hope this information is helpful to you and your organization. Enjoy!
I have found Ron Finklestein to be an authority in areas of sales training, coaching and development. It is my pleasure to share with you Ron’s recent blog post on the subject.
Sales Leadership is about presenting confidence and decisiveness and having your team present confidence and decisiveness. How do you do that? You do it with Enlighten Self-Interest (ESI). ESI means to understand what is in your best interest with the intent to choose and take action. It allows you to get clear on what is important to you and marshal your resources, focus your time, energy and money to accomplish great things. When embraced, it allows you to both effectively communicate your message and get clear on the commitments you must achieve to achieve your ESI. Clarity goes a long way to build confidence in you and your sales team while making it easy for your prospects to understand what you are about.
The 5 Steps To Achieving a High Website Score