Market One Blog

The SEO Checklist for Website Design & Development Series – Part II

Posted by Paul Patrizi on Tue, Jul 30, 2019 @ 04:40

Welcome back to our four part series for understanding the key items that should be on your SEO check list. As we mentioned in part I, we are often asked how important is on-page SEO for website ranking and authority vs. off-page.  As we continue to have these client conversations, it is very apparent that much confusion exists relative to the topic.  So this post is intended to shed some light on the important checklist items you should focus on when doing web design and development. In addition to design and SEO concerns, it’s important that developers and clients alike ensure each website is accessible, fully supported and recognizable to search engines.  In this four part series, we will discuss 8 key areas which include:

  1. Mobile
  2. SEO basics
  3. W3C compliance
  4. Structure
  5. Internal links
  6. Structured data
  7. Speed
  8. Page load

Part II in our series will focus on complying with W3c standards and proper site structure.

  1. Validate all Code Against W3C

Following best practices includes validating code against W3C standards. The process ensures your code is seen properly by search and follows widely accepted formatting rules. Without validation, coding errors can cause search to overlook or dismiss key aspects of your site.

  1. Use Proper Structure

Proper site structure is key to the ultimate goal of driving your site’s MOZrank (authority position).  Site structure contributes to a consistent user experience, but a well-structured website can also enhance SEO. Users and Google are looking for some of the same things, so delivering a memorable UX also satisfies the search provider.

Proper structure leads to sitelinks, outlining your featured pages each time your website appears in search. The valuable SEO advantage makes it easier for visitors to navigate your site and points them to the information they came for.     flowchrt

Sitelinks are awarded by Google, recognizing websites with proper structure. If you present a messy website structure, you’ll likely be passed over, losing the SEO benefits of sitelinks.

Other structure and code issues are the simple things for UX – web developers must get into the habit of using the proper “type” on form fields for phone, email, URL, and text. This is simply great practice and makes for happy visitors on their mobile experience.

Stay tuned for Part III in our series when we will be discussing internal linking and managing structured data.  If you need help with your next digital project, reach out directly to our team at 216-360-8141.  And thank you for reading our blog.

Topics: on-page SEO, website design, Mobile, Responsive websites