Over the years I have had the honor of working with many skilled and talented niche marketers. All of whom clearly understand the principles of successful niche marketing. Principles such as the focus is narrow, the target is extremely vertical and the message should be honed to a particular persona. While all of these principles are accurate, I wanted to take a moment to share with you a few thoughts about how to develop ROI driven content when executing niche marketing to these narrow, vertical personas.
A potential client recently asked me, “What’s the difference between Demand Generation, Lead Generation and Inbound Marketing? How do they work together?”
Those are pretty good questions. Over the years these terms have often been misunderstood and interchanged for one another. Let’s begin with some definitions.
The 5 Steps To Achieving a High Website Score
Search engine optimization is a rapidly evolving practice in the digital world and many marketers are struggling to find the right path. With thousands of sources, journals and blogs on the subject, we thought it would be helpful to narrow down all of the dialog into 10 easy tips to get you going. In this part I of our series, we’ll present some easy to follow steps to help your website rank for your target keywords and phrases. Most marketers with some understanding of web design and baseline SEO knowledge should be able to initiate these without any problem.
A few months ago, I was conducting an inbound marketing assessment (IMA) with an SMB manufacturer of widgets (let’s just say). During the IMA, it became clear that the client had no clue as to what it takes to get his website to rank among the major search engines. But after a short while he grasped the concept that Google is controlling his sales, net revenue and profits. When he asked me: “How is Google and the other engines controlling my sales”?, he looked like a deer in the headlights. Now please don’t misunderstand, I’m not approaching this with the slightest bit of arrogance, I am simply relaying a story. I began to explain of the major shift in buyer behavior that has occurred. Gone are the days of big and clunky product directories bound in cardboard….the new era buyers have subscribed to “In Google we Trust”. So what does all of this have to do with businesses blogging? Good question. Blogging is the key driver in authority creation and authority creation is the key to ranking for key phrases for your website. Let me lay forth 5 key elements as to why business blogging is the new era ad unit.
Do you find yourself struggling to make your blog content relevant and compelling? Do you shy away from asking your inner circle to comment on your content for fear they may reject it…and you. Does the very thought that know one really cares about your topics even though you’ve spent countless hours doing your research on relevance? Don’t be stressed. These feelings are universal among us content creators. But here is the good news. You can follow some time honored tips and techniques that will get you very close to the mark most often.
SITUATIONAL OVERVIEW: Owned by a leading Japanese based conglomerate, EYE Lighting International is at the forefront in the manufacturing and marketing of specialty lighting technologies including commercial and industrial lamps and luminaires. The company offers lighting design professionals and building owners a wealth of knowledge in the field of lighting solutions and provides extremely high levels of customer satisfaction. This case study will explain how EYE Lighting achieved a 4x increase in web conversions/leads and a 400% increase in website traffic in just 4 months.
HOW TO INTERNET MARKET SERIES – PART 7
So why does rich and remarkable content play such a heavyweight in the boxing ring of the internet ranking game? This new requirement for ranking has changed the way professional SEO and SEM marketers approach making websites a magnet for traffic, leads and sales. At its core, content is at the epicenter of the proverbial ranking storm. Without it, achieving high rankings will be nearly impossible. This post will discuss the 4 major areas you need to be mindful of when attempting to make your content king.