This post is intended to provide insight as to the key considerations when outsourcing your B2B lead generation campaigns and what to look for in lead generation companies.
You won’t believe this but every second of the day LinkedIn gains
a new member. Yep, you guessed it, that’s 86,400 new members each and every day. Incredible. That’s faster than the US birth rate. That’s faster than a speeding bullet.
In fact, LinkedIn has about 200 million registered users in 200 countries. The majority of their users are in the US and stats show that approximately 45% are business users. That’s the good news. The bad news is that many of us don’t know how to use LinkedIn. As for me, I’m still a neophyte to the platform.
As a follow up to last week’s blog, “Choose Wisely”, the next key step to automating your lead generation program is the “Plan for Process Improvement”.
Do you find yourself struggling to make your blog content relevant and compelling? Do you shy away from asking your inner circle to comment on your content for fear they may reject it…and you. Does the very thought that know one really cares about your topics even though you’ve spent countless hours doing your research on relevance? Don’t be stressed. These feelings are universal among us content creators. But here is the good news. You can follow some time honored tips and techniques that will get you very close to the mark most often.
Accessing your website analytics is often viewed as a tedious and boring task. As marketers, we tend to gravitate toward the strategic and creative side and number crunching isn’t one of them. We often say to ourselves, shouldn’t that be IT’s job? The truth of the matter is that it isn’t IT’s job, it’s ours. So lets’ begin with the definition of website analytics.
In part 13 of our series, we discussed the reasons why lead scoring is essential when developing buyer ready leads. In this part 14 of our series, “Understanding Web Analytics to Grow Your Sales”, we will explain the why’s and how’s of analyzing data to help you leverage your web ranking, presence, leads and ultimately, your sales.
Linking domains are critical in the game of ranking. That seems to be all we hear about. Linking domains, linking domains, linking domains. So what exactly are linking domains, how do you get them and why are they so important to SEO and SEM professionals relative to gaining site rankings? You will find many differing opinions on the subject, but at the end of the day, in today’s new approach to internet marketing, they are CENTRAL to ranking objectives. So let’s begin the discussion by understanding the definition of linking domains and inbound links.
HOW TO INTERNET MARKET SERIES – PART 7
So why does rich and remarkable content play such a heavyweight in the boxing ring of the internet ranking game? This new requirement for ranking has changed the way professional SEO and SEM marketers approach making websites a magnet for traffic, leads and sales. At its core, content is at the epicenter of the proverbial ranking storm. Without it, achieving high rankings will be nearly impossible. This post will discuss the 4 major areas you need to be mindful of when attempting to make your content king.
HOW TO INTERNET MARKET SERIES – PART 6Yes that’s right, “The User Has Intent”. As described by Webster, in-tent is: having the mind, attention, or will concentrated on something or some end or purpose < intent on their work>. So how does user intent play in the game of search?
As we all know by now, Google changed the game with its algorithmic animals Panda and Penguin a mere 18 months or so ago. These changes have significantly altered how SEO and SEM professionals should be looking at keywords. It used to be that that the SEO folks relied on keywords to define content development, URL structure and anchor text tactics. Now exists a whole new strategy to support your rank objectives.
So now we get it. Google has changed the game. It’s now about remarkable content, linking domains, social participation, blogging and more. But with so many data points to assess, customer and prospect interactivity levels to manage and content to distribute, it becomes mind boggling on the “How do I do all that”? Good question. The answer; the new age of marketing software.
Understanding how to SEO is critical to getting found on the Internet. In Part 1 of our series we learned the basics of what and how Google’s new search algorithms changed the game of ranking.