You’ve done your homework and written some great blog posts. Now it’s time to hit “Publish” and send your awesome thoughts out into the internet. The most important aspect of your blog is to provide valuable information your audience will be interested in and find helpful. But just as important is – Getting readers! Just because you build it….doesn‘t mean they will come. Promoting your blog is as important as the content it provides.
The 8 steps of new blog promotion:
1) Friends, Family & Industry – Oh My!
Do not be afraid to email everyone you know and love and ask them to read, share and comment on your blog. In fact, the more shameless the better. (One blogger commented that her best friend threatened her with string cheese if she didn’t promote her blog. Her friend now has 9,000 monthly visitors). Also, put together a list of industry contacts and customers that you think would appreciate your content. Send them an “exclusive” invite asking for their comments and asking them to share the blog too! People like to help others. Ask them to help you, while helping them too (posting comments on their blogs, etc.).
2) Don’t be a wallflower at the party
Find other great industry blogs and publications that have comments open on their stories. If you can, leave a thoughtful comment and include a link to your blog in your contact information. This will show your thought leadership and draw in readers that have an interest in your industry. Set Google Alerts for industry news stories so that you can comment on those too! Successful blogging is all about give and get. Give others feedback and get feedback from others. Don’t be afraid to get out there in the ‘internet’ world. And put your best foot forward.
3) Press release
If you have some available budget, consider doing a press release with PR NewsWire or PRWeb. You can specify certain aspects of the release – just be sure that you weigh the costs against the options you pick.
4) Open your blog to guests
Find and ask people in your industry or complimentary industries (e.g., you do window installation and you have a friend who does drapery design), if they would be a guest blogger. Not only do you get a free blog post (win!) but they will most likely link to the post from their site and share it with their network of readers too! A huge part of optimizing your web site is getting backward links. Whenever someone has your website URL posted on their website, that’s another backward link and ‘ding’ for your site’s optimization.
5) Don’t let that email signature go to waste
Have every employee add a Check out our blog! Blog.URL.com link in the signature of their email. If it turned Hotmail into the email provider with the most members, it can work for you!
6) Teach others in your neighborhood
Contact your industry associations, trade shows and other forums where people you’re trying to reach meet and share ideas. See if you can be a speaker at an upcoming event. The best part about that is your information (including your blog) will be included on all the marketing materials and you can also throw it out during your talk as well. (And even if people at the talk are not all in your industry, there is a great chance they know someone who is!)
7) Bartering is so 2011!
Is there a newsletter, industry publication or email group that has the audience you’re trying to reach? Contact the publication and see if you can do a trade! Placement in the newsletter in exchange for your product or service. It never hurts to ask, since the worst you can hear is “no”!
8) Blogging optimizes your website and drives traffic
Many folks are not aware, but if your blog resides on your website (or resides on the HubSpot platform linked to your site), each time you blog it creates a new “indexed” page on your site. The more indexed pages your site has, the more your authority with Google goes up. The rule of thumb is to blog at least twice per week. If you’re doing that, you’re putting up 8 new ‘indexed’ webpages per month. How easy is that?