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Digital marketing is vital for any size organization from startups wishing to establish their brand and grow sales to large companies that want to broaden their reach, keep current customers and gain new ones in what may be an overcrowded market.
There has been much a buzz about what’s on the horizon in the b2b 2019 marketing space. From the rise of AI to the heights of where marketing automation will take us. With all the chatter, we thought it might be appropriate to offer up some of the common themes we are hearing from both our clients and the industry. In this post we have compiled the top 6 trending areas in the b2b marketing space. Enjoy!
1. Companies Need to Listen
In the midst of what many call the fourth industrial revolution in which digital, physical and biological worlds are colliding, companies must consider the impact technology has on the customer experience. While buyers expect a quality product for a reasonable price, they also want an emotional tie to a brand, and that comes through a human connection.
Topics: inbound marketing
It may be hard to believe, but in a survey conducted by 1 to 1 Internet, up to 40% of small-to-medium sized businesses still don’t have a website. Even if you’re on social media, operating without a website simply will not round out your digital strategy. In this blog, our intention is to give you some clear direction of the website must-haves and how a properly structured website can win the day.
Lead scoring is one of the most overlooked aspects of many marketing automation campaigns. But don’t be mislead, lead scoring is one of the most critical activities to ensure that you are generating buyer ready leads vs. leads who are still engaged in the research phase. Before we delve into the details of what it is, how you do it and why it is so important, let’s attempt to define what lead scoring is.
Linking domains are critical in the game of ranking. That seems to be all we hear about. Linking domains, linking domains, linking domains. So what exactly are linking domains, how do you get them and why are they so important to SEO and SEM professionals relative to gaining site rankings? You will find many differing opinions on the subject, but at the end of the day, in today’s new approach to internet marketing, they are CENTRAL to ranking objectives. So let’s begin the discussion by understanding the definition of linking domains and inbound links.
SITUATIONAL OVERVIEW: Owned by a leading Japanese based conglomerate, EYE Lighting International is at the forefront in the manufacturing and marketing of specialty lighting technologies including commercial and industrial lamps and luminaires. The company offers lighting design professionals and building owners a wealth of knowledge in the field of lighting solutions and provides extremely high levels of customer satisfaction. This case study will explain how EYE Lighting achieved a 4x increase in web conversions/leads and a 400% increase in website traffic in just 4 months.
Understanding the key factors surrounding the real life answers to why businesses need to go social rather than simply the buzz around social media will help you grow sales. Most marketer’s think of Facebook and Twitter as places for social interactions and “fun”, not realizing that they can be powerful inbound marketing tools. These statistics show the utility of social media, and the potential impact social media could have on your company’s traffic, leads, and inevitably, sales. In Part 9 of our internet market series we will also introduce you to how you can deliver a social media solution.