It may be hard to believe, but in a survey conducted by 1 to 1 Internet, up to 40% of small-to-medium sized businesses still don’t have a website. Even if you’re on social media, operating without a website simply will not round out your digital strategy. In this blog, our intention is to give you some clear direction of the website must-haves and how a properly structured website can win the day.
Lead scoring is one of the most overlooked aspects of many marketing automation campaigns. But don’t be mislead, lead scoring is one of the most critical activities to ensure that you are generating buyer ready leads vs. leads who are still engaged in the research phase. Before we delve into the details of what it is, how you do it and why it is so important, let’s attempt to define what lead scoring is.
Linking domains are critical in the game of ranking. That seems to be all we hear about. Linking domains, linking domains, linking domains. So what exactly are linking domains, how do you get them and why are they so important to SEO and SEM professionals relative to gaining site rankings? You will find many differing opinions on the subject, but at the end of the day, in today’s new approach to internet marketing, they are CENTRAL to ranking objectives. So let’s begin the discussion by understanding the definition of linking domains and inbound links.
SITUATIONAL OVERVIEW: Owned by a leading Japanese based conglomerate, EYE Lighting International is at the forefront in the manufacturing and marketing of specialty lighting technologies including commercial and industrial lamps and luminaires. The company offers lighting design professionals and building owners a wealth of knowledge in the field of lighting solutions and provides extremely high levels of customer satisfaction. This case study will explain how EYE Lighting achieved a 4x increase in web conversions/leads and a 400% increase in website traffic in just 4 months.
Understanding the key factors surrounding the real life answers to why businesses need to go social rather than simply the buzz around social media will help you grow sales. Most marketer’s think of Facebook and Twitter as places for social interactions and “fun”, not realizing that they can be powerful inbound marketing tools. These statistics show the utility of social media, and the potential impact social media could have on your company’s traffic, leads, and inevitably, sales. In Part 9 of our internet market series we will also introduce you to how you can deliver a social media solution.
HOW TO INTERNET MARKET SERIES – PART 7
So why does rich and remarkable content play such a heavyweight in the boxing ring of the internet ranking game? This new requirement for ranking has changed the way professional SEO and SEM marketers approach making websites a magnet for traffic, leads and sales. At its core, content is at the epicenter of the proverbial ranking storm. Without it, achieving high rankings will be nearly impossible. This post will discuss the 4 major areas you need to be mindful of when attempting to make your content king.
So now we get it. Google has changed the game. It’s now about remarkable content, linking domains, social participation, blogging and more. But with so many data points to assess, customer and prospect interactivity levels to manage and content to distribute, it becomes mind boggling on the “How do I do all that”? Good question. The answer; the new age of marketing software.
The Sales Funnel has been the symbol of the selling process since Moses came down from the mountain. The Sales Funnel is simply about creating a community of followers (in the top of the funnel), nurturing them to understand the benefits of what you have to offer (the middle of the funnel), and eventually converting them to be evangelists for your cause (aka; customers – in the bottom of the funnel).