Market One Blog

The 6 Key B2B Marketing Trends for 2019

Posted by Paul Patrizi on Mon, Feb 04, 2019 @ 07:45

There has been much a buzz about what’s on the horizon in the b2b 2019 marketing space.  From the rise of AI to the heights of where marketing automation will take us.  With all the chatter, we thought it might be appropriate to offer up some of the common themes we are hearing from both our clients and the industry.  In this post we have compiled the top 6 trending areas in the b2b marketing space.  Enjoy!

1. Companies Need to Listen

In the midst of what many call the fourth industrial revolution in which digital, physical and biological worlds are colliding, companies must consider the impact technology has on the customer experience. While buyers expect a quality product for a reasonable price, they also want an emotional tie to a brand, and that comes through a human connection.  

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Topics: inbound marketing

The Keys To Building and Optimizing Your Website

Posted by Paul Patrizi on Wed, Apr 26, 2017 @ 02:40

It may be hard to believe, but in a survey conducted by 1 to 1 Internet, up to 40% of small-to-medium sized businesses still don’t have a website.  Even if you’re on social media, operating without a website simply will not round out your digital strategy.  In this blog, our intention is to give you some clear direction of the website must-haves and how a properly structured website can win the day.

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Topics: inbound marketing, optimize web traffic, web analytics

So, What Exactly is Inbound Marketing Anyway?

Posted by Chris Bailey on Mon, Apr 27, 2015 @ 09:00

TIPS ON HOW TO INTERNET MARKET 

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Topics: blogging, inbound marketing, internet marketing, content marketing, blogs, INTERNET MARKETING STRATEGIES

B2B Telemarketing: Closing the Loop of Inbound Internet Marketing

Posted by Paul Patrizi on Thu, Apr 17, 2014 @ 08:45

HOW TO GENERATE HIGH-QUALITY B2B BUYER READY LEADS

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Topics: inbound marketing, internet marketing, lead generation, telemarketing, b2b telemarketing

5 Keys to Lead Scoring For Buyer Ready Leads

Posted by Paul Patrizi on Fri, Dec 13, 2013 @ 02:47

Lead scoring is one of the most overlooked aspects of many marketing automation campaigns.  But don’t be mislead, lead scoring is one of the most critical activities to ensure that you are generating buyer ready leads vs. leads who are still engaged in the research phase.  Before we delve into the details of what it is, how you do it and why it is so important, let’s attempt to define what lead scoring is.

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Topics: inbound marketing, sales leads, lead scoring, buyer ready leads

Links That Keep You Connected (linking domains & website ranking)

Posted by Paul Patrizi on Thu, Sep 12, 2013 @ 08:24

Linking domains are critical in the game of ranking.  That seems to be all we hear about.  Linking domains, linking domains, linking domains.  So what exactly are linking domains, how do you get them and why are they so important to SEO and SEM professionals relative to gaining site rankings?  You will find many differing opinions on the subject, but at the end of the day, in today’s new approach to internet marketing, they are CENTRAL to ranking objectives. So let’s begin the discussion by understanding the definition of linking domains and inbound links. 

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Topics: inbound marketing, how to internet market, inbound links, linking domains

An InBound Marketing Case Study: Lighting Manufacturer Sees the Light

Posted by Paul Patrizi on Wed, Aug 28, 2013 @ 01:02

SITUATIONAL OVERVIEW: Owned by a leading Japanese based conglomerate, EYE Lighting International is at the forefront in the manufacturing and marketing of specialty lighting technologies including commercial and industrial lamps and luminaires.  The company offers   lighting design professionals and building owners a wealth of knowledge in the field of lighting  solutions and provides extremely high levels of customer satisfaction. This case study will explain how EYE Lighting achieved a 4x increase in web conversions/leads and a 400% increase in website traffic in just 4 months.  

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Topics: blogging, inbound marketing, content marketing, call-to-action, case study, inbound marketing case study, marketing grader

Website Marketing Through Social Media - a Revenue Machine

Posted by Paul Patrizi on Tue, Aug 20, 2013 @ 06:32

Understanding the key factors surrounding the real life answers to why businesses need to go social rather than simply the buzz around social media will help you grow sales.  Most marketer’s think of Facebook and Twitter as places for social interactions and “fun”, not realizing that they can be powerful inbound marketing tools. These statistics show the utility of social media, and the potential impact social media could have on your company’s traffic, leads, and inevitably, sales. In Part 9 of our internet market series we will also introduce you to how you can deliver a social media solution.

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Topics: inbound marketing, internet marketing, social media marketing, why social media

The 4 Keys to Making Your Content King!

Posted by Paul Patrizi on Fri, Jul 19, 2013 @ 09:23

HOW TO INTERNET MARKET SERIES – PART 7


So why does rich and remarkable content play such a heavyweight in the boxing ring of the internet ranking game?  This new requirement for ranking has changed the way professional SEO and SEM marketers approach making websites a magnet for traffic, leads and sales.  At its core, content is at the epicenter of the proverbial ranking storm.  Without it, achieving high rankings will be nearly impossible.  This post will discuss the 4 major areas you need to be mindful of when attempting to make your content king.    
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Topics: inbound marketing, internet marketing, how to internet market, content marketing, key words

The Marketing Software Game - INTERNET MARKET SERIES PART 5

Posted by Paul Patrizi on Thu, Jun 06, 2013 @ 10:51

So now we get it.  Google has changed the game.  It’s now about remarkable content, linking domains, social participation, blogging and more.  But with so many data points to assess, customer and prospect interactivity levels to manage and content to distribute, it becomes mind boggling on the “How do I do all that”?  Good question.  The answer; the new age of marketing software. 

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Topics: inbound marketing, marketing automation, internet marketing, how to internet market