Market One Blog

5 Tips for Choosing the Best Digital Marketing Agency for Your Company

Posted by Dale Semanisin on Thu, Feb 13, 2020 @ 04:34

Digital marketing is vital for any size organization from startups wishing to establish their brand and grow sales to large companies that want to broaden their reach, keep current customers and gain new ones in what may be an overcrowded market.

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Topics: inbound marketing, internet marketing, marketing tips, lead generation agencies, website design, Email Marketing

How to Choose the Best B2B Lead Generation Companies

Posted by Paul Patrizi on Mon, Jan 13, 2020 @ 03:04

This post is intended to provide insight as to the key considerations when outsourcing your B2B lead generation campaigns and what to look for in lead generation companies.

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Topics: internet marketing, how to internet market

How To Optimize Your Website For Page 1 Ranking

Posted by Paul Patrizi on Tue, Feb 09, 2016 @ 03:49

Ranking on the first page of the engines for your target key phrases is every digital marketers’ objective. Yet search engine optimization is a rapidly evolving practice in the digital world and many marketers are struggling to find the right path.  With thousands of sources, journals and blogs on the subject, we thought it would be helpful to narrow down all of the dialog into some simple and easy tips to get you going on the road to ranking on the first page. In this blog, we’ll present some of the basics to get you ranked high for your target keywords and phrases.  Most marketers with some understanding of web design and baseline SEO knowledge should be able to initiate these ideas without any problem. 

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Topics: internet marketing, seo tips

So, What Exactly is Inbound Marketing Anyway?

Posted by Chris Bailey on Mon, Apr 27, 2015 @ 09:00


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Topics: blogging, inbound marketing, internet marketing, content marketing, blogs, INTERNET MARKETING STRATEGIES

Why Blogging is the New Era Ad Unit – The 5 Keys

Posted by Paul Patrizi on Thu, Jul 03, 2014 @ 04:17

A few months ago, I was conducting an inbound marketing assessment (IMA) with an SMB manufacturer of widgets (let’s just say).  During the IMA, it became clear that the client had no clue as to what it takes to get his website to rank among the major search engines.  But after a short while he grasped the concept that Google is controlling his sales, net revenue and profits.  When he asked me: “How is Google and the other engines controlling my sales”?, he looked like a deer in the headlights. Now please don’t misunderstand, I’m not approaching this with the slightest bit of arrogance, I am simply relaying a story.  I began to explain of the major shift in buyer behavior that has occurred.  Gone are the days of big and clunky product directories bound in cardboard….the new era buyers have subscribed to “In Google we Trust”.  So what does all of this have to do with businesses blogging?  Good question.  Blogging is the key driver in authority creation and authority creation is the key to ranking for key phrases for your website.  Let me lay forth 5 key elements as to why business blogging is the new era ad unit. 

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Topics: blogging, internet marketing, content marketing, how to blog, blogging tips, blog tips, blogs

B2B Telemarketing: Closing the Loop of Inbound Internet Marketing

Posted by Paul Patrizi on Thu, Apr 17, 2014 @ 08:45


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Topics: inbound marketing, internet marketing, lead generation, telemarketing, b2b telemarketing

The 6 Keys to Mastering Remarkable Content

Posted by Paul Patrizi on Mon, Feb 17, 2014 @ 12:19

Do you find yourself struggling to make your blog content relevant and compelling?  Do you shy away from asking your inner circle to comment on your content for fear they may reject it…and you.  Does the very thought that know one really cares about your topics even though you’ve spent countless hours doing your research on relevance?  Don’t be stressed.  These feelings are universal among us content creators.  But here is the good news.  You can follow some time honored tips and techniques that will get you very close to the mark most often.

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Topics: internet marketing, how to internet market, content marketing, remarkable content

Understanding Web Analytics to Grow Your Sales

Posted by Paul Patrizi on Fri, Jan 03, 2014 @ 10:52

Accessing your website analytics is often viewed as a tedious and boring task.  As marketers, we tend to gravitate toward the strategic and creative side and number crunching isn’t one of them.  We often say to ourselves, shouldn’t that be IT’s job?  The truth of the matter is that it isn’t IT’s job, it’s ours.  So lets’ begin with the definition of website analytics.

In part 13 of our series, we discussed the reasons why lead scoring is essential when developing buyer ready leads.  In this part 14 of our series, “Understanding Web Analytics to Grow Your Sales”, we will explain the why’s and how’s of analyzing data to help you leverage your web ranking, presence, leads and ultimately, your sales.

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Topics: internet marketing, how to internet market, web analytics, website data collection

Why Lead Nurturing is Nutritious For Your Business

Posted by Paul Patrizi on Fri, Oct 11, 2013 @ 08:38

Okay so it might sound hokey.  But it’s true.  Nurturing your sales leads is just the nutrition your business needs to grow customers and sales.  Remember, in our “How to Internet Market” series, we’ve been talking at nausea about the importance of relevance and frequency in the game of relationship building.  And nurturing is a proven and cost effective method to do just that.  But let’s be careful, there are many ways to nurture your prospect lists.  Some are more efficient and cost effective than others.  So let’s begin by talking about some of the basics of lead nurturing and how one can go about it using best-in-class processes and methods. 

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Topics: internet marketing, lead generation, lead management, lead nurturing

7 Keys to Database Management

Posted by Paul Patrizi on Mon, Oct 07, 2013 @ 11:54

Consolidate, Clean, Capture & Polish.  These are the hallmarks to managing your databases for effective downstream marketing.  While it may seem rather simple, many marketers don’t pay enough attention to ensuring the accuracy and cleanliness of their databases.

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Topics: internet marketing, lead management, database marketing, database management

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