Digital marketing is vital for any size organization from startups wishing to establish their brand and grow sales to large companies that want to broaden their reach, keep current customers and gain new ones in what may be an overcrowded market.
This post is intended to provide insight as to the key considerations when outsourcing your B2B lead generation campaigns and what to look for in lead generation companies.
Ranking on the first page of the engines for your target key phrases is every digital marketers’ objective. Yet search engine optimization is a rapidly evolving practice in the digital world and many marketers are struggling to find the right path. With thousands of sources, journals and blogs on the subject, we thought it would be helpful to narrow down all of the dialog into some simple and easy tips to get you going on the road to ranking on the first page. In this blog, we’ll present some of the basics to get you ranked high for your target keywords and phrases. Most marketers with some understanding of web design and baseline SEO knowledge should be able to initiate these ideas without any problem.
A few months ago, I was conducting an inbound marketing assessment (IMA) with an SMB manufacturer of widgets (let’s just say). During the IMA, it became clear that the client had no clue as to what it takes to get his website to rank among the major search engines. But after a short while he grasped the concept that Google is controlling his sales, net revenue and profits. When he asked me: “How is Google and the other engines controlling my sales”?, he looked like a deer in the headlights. Now please don’t misunderstand, I’m not approaching this with the slightest bit of arrogance, I am simply relaying a story. I began to explain of the major shift in buyer behavior that has occurred. Gone are the days of big and clunky product directories bound in cardboard….the new era buyers have subscribed to “In Google we Trust”. So what does all of this have to do with businesses blogging? Good question. Blogging is the key driver in authority creation and authority creation is the key to ranking for key phrases for your website. Let me lay forth 5 key elements as to why business blogging is the new era ad unit.
Do you find yourself struggling to make your blog content relevant and compelling? Do you shy away from asking your inner circle to comment on your content for fear they may reject it…and you. Does the very thought that know one really cares about your topics even though you’ve spent countless hours doing your research on relevance? Don’t be stressed. These feelings are universal among us content creators. But here is the good news. You can follow some time honored tips and techniques that will get you very close to the mark most often.
Accessing your website analytics is often viewed as a tedious and boring task. As marketers, we tend to gravitate toward the strategic and creative side and number crunching isn’t one of them. We often say to ourselves, shouldn’t that be IT’s job? The truth of the matter is that it isn’t IT’s job, it’s ours. So lets’ begin with the definition of website analytics.
In part 13 of our series, we discussed the reasons why lead scoring is essential when developing buyer ready leads. In this part 14 of our series, “Understanding Web Analytics to Grow Your Sales”, we will explain the why’s and how’s of analyzing data to help you leverage your web ranking, presence, leads and ultimately, your sales.
Okay so it might sound hokey. But it’s true. Nurturing your sales leads is just the nutrition your business needs to grow customers and sales. Remember, in our “How to Internet Market” series, we’ve been talking at nausea about the importance of relevance and frequency in the game of relationship building. And nurturing is a proven and cost effective method to do just that. But let’s be careful, there are many ways to nurture your prospect lists. Some are more efficient and cost effective than others. So let’s begin by talking about some of the basics of lead nurturing and how one can go about it using best-in-class processes and methods.
Consolidate, Clean, Capture & Polish. These are the hallmarks to managing your databases for effective downstream marketing. While it may seem rather simple, many marketers don’t pay enough attention to ensuring the accuracy and cleanliness of their databases.