Market One Blog

Sales Leads - Not All Are Created Equal

Posted by Dale Semanisin on Fri, Jul 27, 2018 @ 04:20

All leads are not created equal.  Sending every inquiry generated from your marketing efforts to a salesperson, wastes their time and creates a poor customer experience.

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Topics: lead generation, sales leads

Email Marketing Tips Part I: Building successful email marketing campaigns

Posted by Dale Semanisin on Tue, Mar 06, 2018 @ 04:08

There are many different lead generation strategies available to marketers today including email marketing.   Email marketing is one of the best ways to stay in touch with your target audience, generate leads and realize a measurable ROI.  Let’s look at some of the basics for getting started.      

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Topics: How to Attract Customers, lead generation, Email Marketing

Communicating Your Value!

Posted by Ron Finklestein on Tue, Dec 20, 2016 @ 01:03

Recently I asked a good friend and dear colleague, Ron Finklestein, Owner and President of the RPF Group, Inc. to write a blog on the key factors that drive a customer to buy.  With years of experience, below are Ron’s 6 key questions a vendor must answer to gain trust, build rapport and ultimately acquire new customers.  In my opinion, Ron is spot on.  Happy reading.

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Topics: marketing, marketing tips, sales prospects, lead generation

Using Automated Lead Nurturing For Lead Generation

Posted by Paul Patrizi on Tue, Jul 26, 2016 @ 05:06

How To Take The Stress Out Of Selling

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Topics: lead nurturing, marketing automation, lead generation

Leads Online:  The 5 Tips To Generating Leads Online Using LinkedIn

Posted by Paul Patrizi on Thu, Apr 07, 2016 @ 01:33

You won’t believe this but every second of the day LinkedIn gains a new member. Yep, you guessed it, that’s 86,400 new members each and every day.  Incredible.  That’s faster than the US birth rate. That’s faster than a speeding bullet.  In fact, LinkedIn has about 200 million registered users in 200 countries.

The majority of their users are in the US and stats show that approximately 45% are business users.  That’s the good news.           The bad news is that many of us don’t know how to use LinkedIn to generate leads online.  As for me, I’m still a neophyte to the platform.  But as I continue to invest heavily in educating myself, I will continue to share tips and trends that I believe are accurate and meaningful.  So here we go…. 5 tips to help you use LinkedIn to generate fans, leads and sales. 

Enjoy and good luck!

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Topics: sales leads, lead generation, social media, Social media tips for business

Demand Generation, Lead Generation & Inbound Marketing

Posted by Dale Semanisin on Fri, Mar 04, 2016 @ 02:43

A potential client recently asked me,  “What’s the difference between Demand Generation, Lead Generation and Inbound Marketing?  How do they work together?”

Those are pretty good questions.  Over the years these terms have often been misunderstood and interchanged for one another.  Let’s begin with some definitions.

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Topics: inbound, content marketing, lead generation, Demand Generation

Lead Generation with LinkedIn - The 5 Tips To Succeeding.

Posted by Paul Patrizi on Thu, Oct 16, 2014 @ 07:32

You won’t believe this but every second of the day LinkedIn gains
a new member. Yep, you guessed it, that’s 86,400 new members each and every day.  Incredible.  That’s faster than the US birth rate. That’s faster than a speeding bullet. 
In fact, LinkedIn has about 200 million registered users in 200 countries.  The majority of their users are in the US and stats show that approximately 45% are business users.  That’s the good news.  The bad news is that many of us don’t know how to use LinkedIn.  As for me, I’m still a neophyte to the platform. 

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Topics: lead generation, social media, how to internet market, social media marketing, Social media tips for business

5 Tips for Automating Your Lead Generation Program Part 2

Posted by Paul Patrizi on Thu, Sep 25, 2014 @ 03:19

As a follow up to last week’s blog, “Choose Wisely”, the next key step to automating your lead generation program is the “Plan for Process Improvement”.

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Topics: marketing, marketing automation, lead generation, how to internet market

5 Tips for Automating Your Lead Generation Program Part I

Posted by Paul Patrizi on Thu, Aug 28, 2014 @ 08:35

Terms like “conversion rate optimization” and “behavioral tracking” sound more like a science experiment than a marketing initiative to many marketing executives.  Traditionally more focused on strategy vs. operations and analytics, many marketers are still intimidated by the thought of introducing new technology into their company.

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Topics: marketing automation, lead generation, social media, lead nurturing, lead scoring, ab testing, conversion rate, conversion rate optimization, marketing automation system

B2B Telemarketing: Closing the Loop of Inbound Internet Marketing

Posted by Paul Patrizi on Thu, Apr 17, 2014 @ 08:45

HOW TO GENERATE HIGH-QUALITY B2B BUYER READY LEADS

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Topics: b2b telemarketing, inbound marketing, lead generation, internet marketing, telemarketing