Digital marketing is vital for any size organization from startups wishing to establish their brand and grow sales to large companies that want to broaden their reach, keep current customers and gain new ones in what may be an overcrowded market.
BtoB lead generation services are quickly evolving. Today's executives expect more than a higher number of typical sales leads from their marketing teams – they need a measurable return on their marketing investment. They require proof that marketing expenditures are making a real impact on revenue. The new face of marketing is focused on revenue generation. Marketing is no longer changing . . . it has changed.
In a recent study by The Horn Group and Kelton Research, 80% of chief marketing officers think integrated services will increase in importance over the next five years. However, in the same study, 60% of CMOs indicated that they are unable to find an integrated firm to meet those needs. As a result, there is a significant need for agencies and lead generation service companies that produce measurable results through a blend of traditional and digital services. In the past, marketing was a much more defined term. Businesses would spend a great deal on separate campaigns, almost always including a separate marketing budget that would equal (if not exceed) their other operating costs. However, new methods have emerged.