Market One Blog

The Keys to Lead Nurturing for Long Buying Cycles

Posted by Paul Patrizi on Tue, Jun 21, 2016 @ 07:54

Sales cycles for complex products can last for months or even years.  To keep the deal alive, your best approach will likely be a combination of several communication channels.

With the right team of hybrid professionals in place, they can deploy a multi-channel process for building relationships, nurturing leads and keeping you top-of-mind with your future customers.   

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Topics: sales leads, lead management, lead nurturing

Why Lead Nurturing is Nutritious For Your Business

Posted by Paul Patrizi on Fri, Oct 11, 2013 @ 08:38

Okay so it might sound hokey.  But it’s true.  Nurturing your sales leads is just the nutrition your business needs to grow customers and sales.  Remember, in our “How to Internet Market” series, we’ve been talking at nausea about the importance of relevance and frequency in the game of relationship building.  And nurturing is a proven and cost effective method to do just that.  But let’s be careful, there are many ways to nurture your prospect lists.  Some are more efficient and cost effective than others.  So let’s begin by talking about some of the basics of lead nurturing and how one can go about it using best-in-class processes and methods. 

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Topics: internet marketing, lead generation, lead management, lead nurturing

7 Keys to Database Management

Posted by Paul Patrizi on Mon, Oct 07, 2013 @ 11:54

Consolidate, Clean, Capture & Polish.  These are the hallmarks to managing your databases for effective downstream marketing.  While it may seem rather simple, many marketers don’t pay enough attention to ensuring the accuracy and cleanliness of their databases.

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Topics: internet marketing, lead management, database marketing, database management

Lead Management and Lead Tracking Software

Posted by Chris Bailey on Thu, May 24, 2012 @ 06:31
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Topics: b2b, inbound, HubSpot Tips, lead generation, Lead Tracking Software, lead management

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