Market One Blog

5 Tips for Automating Your Lead Generation Program Part I

Posted by Paul Patrizi on Thu, Aug 28, 2014 @ 08:35

Terms like “conversion rate optimization” and “behavioral tracking” sound more like a science experiment than a marketing initiative to many marketing executives.  Traditionally more focused on strategy vs. operations and analytics, many marketers are still intimidated by the thought of introducing new technology into their company.

Read More

Topics: marketing automation, lead generation, social media, lead nurturing, lead scoring, ab testing, conversion rate, conversion rate optimization, marketing automation system

Subscribe to Email Updates

Recent Posts


Follow Me