Recently I asked a good friend and dear colleague, Ron Finklestein, Owner and President of the RPF Group, Inc. to write a blog on the key factors that drive a customer to buy. With years of experience, below are Ron’s 6 key questions a vendor must answer to gain trust, build rapport and ultimately acquire new customers. In my opinion, Ron is spot on. Happy reading.
Terms like “conversion assists” and “analytical measurement” sound more like a science experiment than marketing components to many marketing executives. Traditionally more focused on strategy vs. operations and analytics, many marketers are still intimidated by the thought of introducing an inbound internet campaign, let alone new technology into their company.
This blog is designed to provide you with the required building blocks to developing a successful inbound internet campaign and ensure long-term success for you and your organization.
Your Tool Kit For Building An Inbound Internet Campaign
Developing and implementing an effective inbound internet campaign requires specific expertise in four top areas:
1. Hybrid Talent
2. Insight and segmentation
3. Digital capabilities
4. Tools and measurement
Finding potential customers in a fragmented market or a niche market can be extremely difficult.