Many marketer’s overlook the opportunity to use market research as a tool to not only validate sales and marketing assumptions, but simultaneously as a tool to grow market share. Traditional research methodologies are geared to understanding buying behaviors, new product development opportunities and the like. But by combining traditional research approaches with a strong lead generation focus, organizations can acquire both intelligence and new customers. This post is intended to provide an overview as to using lead generation techniques within an overall research campaign.
B2B telemarketing has proven to be an extremely effective tool for identifying opportunities, upgrading client services, cross selling, announcing new promotions, providing excellent customer care and strengthening customer relationships.