HOW TO INTERNET MARKET SERIES – PART 6Yes that’s right, “The User Has Intent”. As described by Webster, in-tent is: having the mind, attention, or will concentrated on something or some end or purpose < intent on their work>. So how does user intent play in the game of search?
As we all know by now, Google changed the game with its algorithmic animals Panda and Penguin a mere 18 months or so ago. These changes have significantly altered how SEO and SEM professionals should be looking at keywords. It used to be that that the SEO folks relied on keywords to define content development, URL structure and anchor text tactics. Now exists a whole new strategy to support your rank objectives.