Accessing your website analytics is often viewed as a tedious and boring task. As marketers, we tend to gravitate toward the strategic and creative side and number crunching isn’t one of them. We often say to ourselves, shouldn’t that be IT’s job? The truth of the matter is that it isn’t IT’s job, it’s ours. So lets’ begin with the definition of website analytics.
In part 13 of our series, we discussed the reasons why lead scoring is essential when developing buyer ready leads. In this part 14 of our series, “Understanding Web Analytics to Grow Your Sales”, we will explain the why’s and how’s of analyzing data to help you leverage your web ranking, presence, leads and ultimately, your sales.