Digital marketing is vital for any size organization from startups wishing to establish their brand and grow sales to large companies that want to broaden their reach, keep current customers and gain new ones in what may be an overcrowded market.
Welcome back to our four part series for understanding the key items that should be on your SEO check list. As we mentioned in part I, we are often asked how important is on-page SEO for website ranking and authority vs. off-page. As we continue to have these client conversations, it is very apparent that much confusion exists relative to the topic. So this post is intended to shed some light on the important checklist items you should focus on when doing web design and development. In addition to design and SEO concerns, it’s important that developers and clients alike ensure each website is accessible, fully supported and recognizable to search engines. In this four part series, we will discuss 8 key areas which include:
The intent of this post is to help our readers understand what a responsive website is and more importantly, why you need one. With the increasing prevalence of web searches on smartphones and tablets, it is critical for websites to render and adapt quickly to different formats. Some sites simply have separate builds for desktop and mobile. While this approach has some customization benefits, most best practice website creators are turning to responsive design.